Optimizing for user intent is not just about providing solutions or using synonyms. The majority of SEO campaigns are built around driving revenue and whilst rankings are great and indicative of campaign success, in reality you won't retain clients without providing ROI. The long tail variety specifies what the user is looking for and what their intention is. It is not entirely true though. Some of the pages that lie into this classification are pages with duplicate content, automatically generated content, affiliate and scraped content, and doorway pages can be classified as thin content by Google.

Content Considerations

If your site had a stable flow of traffic and then it began to bounce in an instant, it's obvious something suspicious is going on. Luckily, Google Search Console can help you notice a sudden spike or drop in search traffic so make sure you use it. Even after grabbing the audience's attention, keeping it can be challenging. According to Google, website loading speed is a very important SEO factor. Google takes page loading speed into account in their website ranking algorithm. Focus on publishing compelling, quality content that is uniquely different and more valuable than anything else out there. That usually means it's long-form content.

The mysterious world of search engine spiders

It is also worth checking out your main competition to see which keywords they are targeting. The rank is the position that your website occupies in the SERPs for particular searches. Your rank is an indicator of how relevant your website is for a search term from the search engine's perspective, and what authority it has. Some examples of black hat techniques are: joining a link scheme, article spinning and duplicate content. Don't risk getting penalised; follow the best practices for digital marketing. You can also check Google Webmaster Tool to see if there are any reported duplicate title tags issues.

Actionable tips on keywords and Twitter

Nowadays the way in which we structure URL addresses, write title tags and meta-descriptions, optimize website images and so on becomes less important as Google focuses on other SEO factors (mostly on content and link building techniques). Google turns the concept of backlink into a quantifiable signal using the link score. It does this by assessing the quality of every incoming link and the total links to your website. This means ranking well for a particular keyword may take time, website authority, and lots of optimization to achieve. Gaz Hall, a Freelance SEO Consultant, commented: "From an organizational perspective, when an entire company has not embraced the importance of SEO, you run into problems where you get a developer who goes out and they they code page and then they completely break your canonicals or they obfuscate all the content behind a Javascript script or Flash, nobody uses Flash anymore, and in that case, that's when you run into problems where SEO is difficult because SEO is an afterthought."

HTTP Header Directives

Large images slow down your site, so you need to make image file sizes as small as possible. If you find that content was stolen maliciously, and the webmaster refuses to believe your content is the original, then turn to Google's Online Copyright Infringement form. You can report scraped content to make sure Google acknowledges you as the true publisher and doesn't hurt your SEO through a duplicate content penalty. On-page SEO falls in this bucket because its what search engines like Google use to understand the context of content, determine relevance for different search queries, and gauge user experience. The very first thing to start is to create a good internal linking system. An internal link is a link from one of your website's page, to another page of your site. Internal links can help visitors navigate your site easily.