Understanding the search terms your customers use is key to correctly optimising your website and digital presence around the web. There's a new breed of copywriter out there, and they are no longer just focused on web copy. The hardest part of success with search engines isn't the tactical changes or techniques involved. It's simply becoming "search aware" in the first place-of understanding the importance of search and ensuring that you're not ignoring easy-to-take opportunities or establishing barriers that block your potential. I would pursue the more relevant linking opportunity because the domain still likely has some authority and by having relevancy, you increase the chance of driving targeted traffic to your site.
Revise your old content and update it
Every page should provide unique content that doesn't appear elsewhere on the site. Don't forget to tell
Google your site is mobile-proof. You can add a viewport declaration - if you're using responsive design - or a Vary header when using dynamic serving. The main idea is to get a GOV and EDU sites list with high DA and research the opportunities to post your link there for free. There's generally no harm in building links on the same source over a prolonged period of time, so long as you have other sources in your wheelhouse.However, you still have to be wary of link exchanges; if your site and another site constantly link to each other, with little diversity on either side, you could be accused of participating in a link scheme, designed to manipulate your ranking unnaturally, and at the expense of users.
Use organic outreach along with hits to make a difference
A good goal would be to identify the biggest pain points in your current (manual) link building processes and to improve and streamline wherever possible. So, they're obscured and
of course if you've been in the SEO industry for a while you know probably the most important ones which are things like: the content, the relevance of the content and the links. If there is no message here, then congratulations-your ranking decline wasn't the result of a manual Google action. One way to fix this issue is to create a custom design for you 404 page, with a Call to action in it.
The secret behind 301 redirects
Guerrilla marketing programs are designed to obtain instant results with limited resources through creativity, high-quality relationships, and a willingness to try unusual approaches. According to the most recent data available, over 40% of website visitors abandon a website that takes more than 3 seconds to load. Ensure links to your website aren't trying to manipulate rankings by using keyword-heavy phrases in anchor text. According to SEO Consultant
, Gaz Hall: "Your first job is to make sure there's a good caching plugin on your site."
Have you tried the Webmaster Help Forum for help on quality
Conceptually, this makes sense; the longer a domain is around, the less likely it is to be a spam or gimmick site. It's also perfectly fine
to work with an agency to pay for them to develop content that carries a link to your site, then help you pitch that content to various media outlets. As a result, you will rank higher in the search results and reach more valuable leads. With the reach PR has, though, each placement brings a flood of visitors along with it, inevitably leading to additional links as more people are being exposed to the content in discussion.