There are thousands of people out there collecting and sharing great stuff with others. There are dedicated websites for content curation where you can find these people and even suggest your content for curation. The main thing we need to do to improve a sites authority is to improve its TrustRank. Instead of paying through the nose for marketing courses or advertising that will only offer short-term results, SEO offers a simple web page optimisation solution by laying down a long-term plan in order to attract users to your website. The One Percent Rule states that only a tiny fraction of people within any online community actually create content. The other 99% of users consume or contribute to content, but do not create.

You’ll be able to beat your competitors by considering carefully the use of 301 redirects

Google cares deeply about the indexed age of both your site and its content. A brand new site that's a newcomer to Google is going to have a far harder time ranking on its SERPs than a site that has indexed age. When writing a new post, always link to previous relevant articles you have written. That will help your users spend more time on your website by visiting other useful articles. Create original content. You also create quality content by making sure that your content is original. This means that not only should each page of your site have different content than every other page of your site, but it also means that you'll be docked for stealing the content of others. Make your text original! Do you publish new content exclusively for the enjoyment of your existing audience? Or do you want it to rank high in Google and bring new visitors to your site month after month?

In Mobile Search, Top 10 Is Actually Top 3

Excessive repetition of keywords, and using keywords that are irrelevant to the rest of your content, are likely to earn you a penalty 40% of all sales could be online by 2020. Google changed the color of paid search ads to blend in with organic results, thus increasing CTR and revenue. There are a wide variety of ways of targeting PPC advertising to reach the audience most relevant to your products and services.

When someone mentions analytics do you think about search engine optimisation?

Google’s algorithm is incredibly intelligent in understanding all aspects of what a quality search result looks like. Many webmasters use titles or descriptions that include words or phrases like “and more” or “world’s biggest selection of.” I call these phrases redundant text, in that they have no SEO value and serve only to dilute the effectiveness of your page copy. Get rid of them where you can. Reviewing Your Website’s Category Pages & Subcategory Pages There should be rhyme and reason to each page that is created on a website. Gaz Hall, an SEO Expert from the UK, said: "In days of yore, SEO agencies would take on a client, create a website, copy and paste a deluge of keywords at the foot of all its webpages, and make it magically disappear by turning the copy white."

Having fun with inbound links

Good content is important, but it also needs to rank high on SERPs if you want to reach a wider audience with it. Google has drawn conclusions about user-behavior in search, realizing that searches prefer to see a variety of media formats for a given search query. If you have a simple HTML-based site, moving hosting providers is not a particularly difficult process, whether you are doing it yourself or asking your web-design firm to do it for you. It is important that your Twitter strategy is dedicated to allowing you to make the most out of your account and ensuring that your social media presence arrives at its full potential.