As a business owner you need to have a plan in place to promote your business and obtain new clients. While it was very simple to link a keyword to traffic in the past, it has become very difficult because of changing the complexity of search algorithms that factor a lot of things. Search engine optimization is a tool to improve a web site’s visibility in search engine results. An optimized web site will help to keep your product or service in the first page or two of search engine results. After all, a web site doesn’t do much good if no one can find it. Search engines customize results based on individual searcher behavior. They continue to ramp up their efforts over time to understand not only searcher intent in aggregate but also intent for specific searchers.

Take a customer focused approach to search engine spiders

SEO isn’t an option for small businesses today. When a potential customer searches for your product or service and you’re competitors show up higher than your site then you might as well be invisible. The power of SEO is the varying tactics or methods one can implement to create results. If you happen to be a newbie in the world of digital marketing, you might be not familiar with evergreen content quite yet. In Google search results, you only have space for 70 characters in your title. If your title is longer than that, it gets truncated (meaning the end will be “….”). (Previous estimates put this number at 50 to 60 characters, but Google recently expanded the width of the search results, and therefore can show slightly longer titles.)

Simply find out what the members of your target audience are looking for and then meet their needs and wait for them to come to you

Not all SEO efforts are obvious to the outside eye. A good page titles is probably one of the most important SEO strategies for one page SEO. You should include your niche keyword in each of your page titles and if possible your H1. Search marketing can come across as quite a broad subject with endless topics! Things can always be improved, they can be represented better, the story told could be more engaging, inviting to your audience. It is this type of attitude that will stand you in good stead, instead of thinking that you have done everything you can.

Let's talk about stickiness

But you can get a sensational return through intelligent-ideas, hard work and an honest approach. If your document appears in a search results page, the contents of the title tag will usually appear in the first line of the results. Technical SEO is an often misunderstood discipline that many find difficult to pin down in exact terms. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "By creating great relevant content with the right keywords​ and having a few decent backlinks built to those content pages, you can easily rank in Google depending on the competition for that particular search. Competition with a comparable piece of content will beat you in the rankings if they have a better link profile and vice versa."

Having fun with search engine spiders

When you work as an SEO executive in a company, what is the method used to gauge the level of success? Investors want to see something tangible that can outline return on investment. Few people, however, understand how search engines actually work. Most SEO firms retain a staff of writers who are skilled at providing quality content which is also optimized for relevant keywords. SEO is the practice of providing your clients with information about your services digitally.