While there are lots of ways people can get off track with search engine optimization, here are a few very common issues I see. The good news is each item can be avoided. The size of your images can have a big impact on your overall site speed (which is an important search ranking factor). They can not only help to deal with typo's, but can also ensure that your content is easily readable and that they understand the information you're trying to get across. Some may think only about ranking in the SERP without even bothering about their users.

Let's talk about 301 redirects

Competitor Analysis can help you to identify links, ads and other tools which are working well on other websites. Then, if similar stuff will have equally positive results on your own website, you don't have to go very far to find inspiration and create your own content. It won't always work for you if it works for them, but it just might. Now, words are linked to concepts, which are increasingly important to determine relevance. The fact remains that knowledge of one's domain and the tools out there is vital to success. As they prepare campaigns, advertisers make decisions regarding the appropriate mix of media.

Find websites that link to several of your competitors as these sites are likely to link to you aswell

To check for title tag and meta description issues on your website, you can use the Moz On-Page Grader. There are an awful lot of people making obscene amounts of money online, compared to traditional business owners by pushing unethical SEO techniques or black hat SEO if that's what you prefer to call it. Why do they do it? Simply because it works and it is making them loads of money. To be successful in SEO, you need to know a site's mission, brand, target audience, and operations--and know those factors intimately. The only way to do that is to have agencies and clients work closely together throughout the process. With SEO, you want to tell people about your content that are likely to share or link to it.

The philosophy of duplication

Your readers don't care. SEO is about having the right knowledge, applying proven techniques, experimenting with new ones, and letting the search engine do the rest. Search engines have no trouble finding the homepage for the blog. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "A clear, direct URL is the best route to take in order to ensure that users know what they're getting from your website and are prepared to click on it. In many cases, this can also help your ranking as an added bonus."

Headings and webmaster tools

Come up with topics you can turn into comprehensive guides or tutorials. Content needs to play a part in search engine strategy, too. The use of content on a website is powerful because it impacts search engine results while forming relationships with audiences. Rankings are currently in turmoil, with the Mozcast's weather warning reading both 'foggy and stormy'. Be consistent with colors.