The SERPs will most likely choose to display your meta-description, so it needs to be captivating to encourage people to click through and read your blog. You only have 156 characters to play with, so every word has to count! With that in mind, it’s more important than ever to make sure that your website is designed for mobile devices as well as more traditional devices. Robots.txt files are always located in the root folder with the name robots.txt. Remember: Google wants to see that people are spending time on your website and the best way you can ensure this happens is by making content that people want to read. Moreover, you need to ensure that that content is presented in a way that encourages people to stick around.

More focus is put on anchor text

If you don’t know how to properly do it, then you are going to fail. In many cases, you will fail remarkably well. In fact, here are a few ways in which SEO tends to fail and what you can do to stay on top of things. Organic traffic refers to visits that come to your site when a user clicks on an unpaid search engine result. The key is that these visits are free. Search engine optimisation (SEO) is your means to maximising your access to and returns from this free traffic source. Search provides results that are relevant to the activity in progress, and searchers are filtering out everything else to concentrate on that. SEO requires so much content because it wants to grow. Google doesn’t want to see a stagnant, unchanging website. It wants to know you’re building up strong, useful and relevant content so it can deliver the best results for every search.

Its all about meta tags

This means that, the more presence you can give on the social media sites, the greater chances that your SEO will progress. Art meets science. Therefore taking the time and effort to optimize your website for relevant search terms may result in you being rewarded with high search engine rankings for these terms. Keep up with latest SEO news and practices – just like everything in the world changes and moves on – so does SEO. Keywords that people enter will always change, so make sure that you stay ahead of the game and keep researching your keywords and the SEO industry in general.

Things about citations you have to experience yourself

Search Engine Optimisation (SEO) is the process of using different methods to optimise your website for it to rank organically on search engines like Google. There are numerous methods you can use to build links some are better for local SEO while other link building methods are geared towards higher organic rankings. SEO (Search Engine Optimisation) is an approach to writing content on the internet that involves using a number of related keywords, titles and pages to help make the website more visible whenever anyone using a search engine enters those keywords. Gaz Hall, a Freelance SEO Consultant, commented: "I was asked what seemed like a pretty simple question for this video which is “why is SEO difficult?” and you know, on the surface it’s tempting to just be able to say “oh you know, it’s complex, there’s a lot to it” and so on, but the fact of the matter is there is usually a lot more to SEO or what generally people hold to be the goal of SEO: increased rankings, traffic, revenue, and so on then pretty much everyone realizes."

Here's what industry insiders think about page impressions

Don't feel obligated to purchase a search engine optimization service. Some companies claim to "guarantee" high ranking for your site in Google's search results. While legitimate consulting firms can improve your site's flow and content, others employ deceptive tactics in an attempt to fool search engines. If everyone’s mobile device had a screen size and the power of a desktop computer, then there would not be much of an issue. However, this is clearly not the case. While smartphones are getting larger, their tiny screen simply can’t correctly render a website laid out for a computer screen. The text is simply too small and the buttons aren’t in the correct position. Post regularly and build the trust of your users with content marketing. When writing an article or some content for your web page, remember- ‘spices add flavour to a dish and make it more appealing to our senses. In the same way, keywords are like spices to our content. Keyword density is good but, to create rich content, there should be variety in the keywords used.