Conversion is a cost-effective, direct method of improving revenue. Always ensure that your keyword or phrase appears in the first 100 words of your page, if not the first sentence. This is more important than keyword frequency. The “About Us” section is often the most overlooked aspect of a company’s website. Often all the focus is put on your services or products, as these are the pages which most often affect your search engine results. However, sometimes in the pursuit of SEO, we overlook the user’s experience. This commonly occurs on the “About Us” page because it is a more content heavy page of a website. Due to Google bringing constant changes to SERP, you will discover that the number of competing pages for some keywords is no longer available.

Learning about link bait

To ensure the best web browsing experience possible, the software engineers at Google created a search ranking algorithm that thinks like Internet users. Backlinks are commonly referred to as one of the top factors Google uses in deciding what sites to show in a search result. Think of SEO as like cooking a meal. Keywords and keyphrases are your ingredients. Now, most people know to avoid buying their followers.

Adopy a monetisation first approach before putting efforts into web portals

It is a source of entertainment, social interaction, news, consumer exposure towards a brand, etc. Never sell yourself short and never assume anyone knows your business better than you. The Search Engine Optimisation (SEO) involves developing a website that is easy to categorise and find. Rather than using the miniature touch screen, millennials and even users from Generation Z can use Google Now, Siri and Cortana to search for whatever they want, whenever they want.

The time you invest in reporting will pay back with improved positioning

Good content is important, but it also needs to rank high on SERPs if you want to reach a wider audience with it. Search engine optimization has changed a lot in the past few years. Things that used to work great in the past do not work anymore. Other techniques that delivered great results in the past will get your website penalized today. Use Google’s Structured Data Testing Tool to see if your pages are properly using Schema.org markup formatting. Gaz Hall, an SEO Expert from the UK, said: "When it comes to SEO, less is not necessarily more. The main body of your piece shouldn’t be under 300 words and if you manage 1,000 words or more on the subject then your page is in a healthy shape."

Hidden facts about SEO

Trends adjusts search data to make comparisons between terms easier. Each data point is divided by the total searches of the geography and time range it represents, to compare relative popularity. Search Engines also take into account domain name age and whether or not a site is stagnant (no new content being added regularly). If so, you probably have enough justification to create a category page or subcategory page.These HTML elements may seem small and meaningless to the average online user, but any seasoned SEO wouldn’t disregard the importance of them. Most of a SEO-based budget will rely on content development.