Duplicate content can appear on a website for different reasons. Sometimes the same content is accessible and indexed under different URLs. This makes it difficult for search engines to determine the best search result among the different URLs. The result is “cannibalization” in the rankings. The website cannot appear in top rankings since Google is unable to choose the best version. The biggest difference between traditional market research and search-based market research is that you can gain a great deal of information about customer behavior and needs without spending a dime on focus groups, surveys, or other expensive methods. While it is true that you can talk or showcase everything under the sun, it is important that you have one primary topic that is vital to your business. To do this properly you need to focus on certain keywords. Right now, using structured data and rich snippets will allow information from your site to appear right in the SERPs. This way, if someone searches for a recipe, they’ll be able to see the ingredients for your version before they even click on your link!

Web 2.0 indexing works wonders

Once your web pages / website has been optimised by your search engine optimisation professional and you've applied all the legitimate methods to bring your page ranking to it's optimum, then one other method to increase exposure is website marketing. Search engine optimization (SEO) is the process in which affects the visibility of a website or a web page in a search engines “natural” or un-paid (“organic”) search results. Page copy should be informative and of interest to you readers. Don’t write it just for the robots, write for the humans that will be visiting. Yes you need to include keywords here but only if they make sense. Once again, do not keyword stuff your copy, you’ll only get yourself penalised. People want to be able to find answers to their questions as fast as possible — studies show that people really care about the speed of a page.

Adopt a customer centric view of googlebot crawlers

Make a list of the keywords for which you want to rank highly. Does the content you share on social media and your blog cover those keywords? Zero in on one or two of your most desirable keywords and find ways to make content under those keywords more shareable. What is Google bot? The result was that all websites that previously were ranking #1 through this practice disappeared completely from search results. Don’t stuff your footer with all kind of irrelevant links. Keep it focused, make sure these links are helping your visitor. Google will find all relevant pages if you focus on a good site structure anyway.

Create an Engaging Web Presence by the use of duplication

Sometimes, all that you need are five to 10 relevant links, from authoritative sites, to begin seeing results from Google and other search engines. A work around so as to fix this phenomenon is to track what Google analytics calls the adjusted bounce rate. In order to track this “modified” bounce rate the only thing you have to do is to add one extra line of code to your website’s Google analytics tracking script. In this way Google analytics will executes an event when a user has spent over a certain amount of time on the page. It used to be that buying backlinks as you could was a successful means of boosting your organic search results. But today, it’s definitely not good to buy them in big packages. Google has declared that if you buy bulk backlinks to improve your rankings, you're breaching their guidelines. Gaz Hall, an SEO Expert from the UK, said: "Cultivating a trustworthy website takes time, just like any real-world relationship, so don't expect to see an immediate improvement in the traffic your site receives."

High advertisement ratio can be mitigated by using link bait

It is better to have your links spread out amongst a lot of domains with targeted, but diverse anchor text then it is to have a ton of backlinks from one domain. The more comprehensive and targeted your backlink profile​ is, the higher you will rank. SEO is technical, complicated, time-consuming and potentially dangerous. Based on the collected information, Google bot analyzes your website, taking into account factors, precisely known only to people from Google. Another tip for making long form content appealing is giving people something to read that surprises them. Whether you choose to share a shocking statistic or a little-known fact, information that grabs people’s attention will make people more likely to read the rest of your content. The key to implementing this strategy is to find something interesting that people aren’t aware of and then center your piece around that idea or information.