It doesn’t have to be a struggle, however – by putting in place intricate and effective planning, the business can stay one step ahead of the majority of their competitors. Over the past 10 years, search has gotten a whole lot better. If you’ve been in the industry long enough, you remember the days of keyword stung articles and link building. Sites built around user interaction and sharing have made it easier to match interested groups of people up with relevant content. Google wants users the most relevant results for their search. The more relevant your content is to their search, the more likely your website will be number 1 on Google.

Let's follow analytics best practise

SEO is an invaluable strategy for one’s business and should not be ignored. Be patient and look for logical processes, not magic. Enter competitor’s domain on SimilarWeb.com to see where their visitors are coming from, which social networks they use and see what’s interesting for that audience. Without considering a search engine user's intent, you will attract too much unqualified traffic. Every search engine has a program known as a “bot” or “crawler”. These programs follow links and visit websites. As they do so, they index website content and follow the links on the website to other sites. If your website has not yet been indexed, it will not appear in search results.

Arm yourselves with an SEO strategy

SEO is not the techniques we use to get our sites to the top of Google. SEO is simply the objective of getting to the top of Google. Any technique you use to try and get more attention from Google could be considered SEO. One of the first steps in learning how to build backlinks is to understand the value of guest blogging. With guest blogging, you write content to be published on another website, with the hopes that the external site will include a link to your site when they publish. Choose keyword frequency over keyword density. Now, industries and specific businesses all over the world have been operating under the assumption that search marketing is all about sales.

Is this the end of search queries as we know it?

Your keywords are likely to dictate your website’s success online, and you cannot afford to target the wrong terms. One of the most effective places to deploy your keywords is in the first full text block that Google sees, the full URL of each and every page on your site. Another method to rank well in Google is to submit your websites to article directories. This was the fast and easy way to drive a website up the search engine rankings. Gaz Hall, from SEO Hull, had the following to say: "A low-quality website wants to buff up its content by stealing it from others."

High advertisement ratio can be mitigated by using organic links

With your core keywords grouped into buckets based on exact local monthly search volume, you will most likely notice that the longer the search query, i.e. the more words in the phrase, generally the lower the search volume. Voice Search and Mobile-First Index might drastically change that, but we’re not there yet. While you may think filling your page with keywords will drive more people to your site, it could actually do the opposite. Getting your website indexed is the only way that Internet marketing can be successful. It’s the entire starting point. Without indexation, you’re doomed. Google knows that if a page takes too long to load, visitors are likely to click away or go back. Now, Google tends to place other factors above site speed, but while it’s not the number one factor, if your site loads slowly it’s definitely something you will want to address.