The blog posts that we build links to ranked very well and drove a ton of traffic for clients. Browse through your website and remember to note web pages that have restricted access. The reason is they have a ton of “branded search”. The biggest factor in the SEO revolution is the rise of content. Instead of stung blog posts with the right formatting and wording to make it to the top of search results, users are looking for quality content (not basic or timely information) more than ever. So is Google.

Don’t Forget to Check Plurals

In theory, it is important for domain popularity that as many backlinks as possible link to a website. However, in the past, backlink quantity caused webmasters to manipulate link building. So these days, link volume is no longer weighted as heavily as it was when the commercial Internet age first began. Google now categorizes links that are bought from other sites, links from online catalogs and mass-created links from blogs as spam. Video content is a great way to drive engagement from your visitors. Facebook users are now watching over 100 million hours of video per day on the social network alone, and video is becoming an increasingly cost effective format for advertisers. From an organic search point of view, video has a few issues, especially if you're not hosting your video content through YouTube. The biggest problem is that search engines can't understand the content within video (yet). I think that ranking number one these days, is more about market share and visibility than just ranking number one for an industry term. You're likely already familiar with many of the topics in this guide, because they're essential ingredients for any web page, but you may not be making the most out of them.

Find a simple guide to content and read up about it

But would you rather set up your storefront on a backstreet in Davenport, Iowa or right in the middle of Times Square? If you do, and get caught, the damage that it can cause your business’ reputation can often be critical. Most users want fast answers, and they only look beyond the first page when they don’t find good results right away. To prevent users from linking to one version of a URL and others linking to a different version (this could split the reputation of that content between the URLs), focus on using and referring to one URL in the structure and internal linking of your pages. If you do find that people are accessing the same content through multiple URLs, setting up a 301 redirect from non-preferred URLs to the dominant URL is a good solution for this.

Identify What’s Working and What Isn’t with regards to RSS feeds

Consider writing a piece of guest content, not for your own site but for a relevant, external site. As part of the deal, agree that you may include a link to your site The Keyword Meta Tag is generally 4 – 5 ‘keywords’, that are relevant to the content of the Website. Google guidelines are very strict and sites operating outside of current recommendations can receive a Google penalty. SEO needs to be done correctly and in competitive arenas it should be considered a long term investment. If anyone contacts you promising page one positions in the short term – they lie! We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "Search engines often reward you for updating old content. But remember, you only get a reward for actually making the content more relevant!"

High advertisement ratio can be mitigated by using page impressions

If your content is hard to scan, meaning it contains long sentences and paragraphs, it's likely that your visitors won’t stick around. Chances are, they’ll go to your competitors to find content that’s easier to consume. Such content doesn’t go out of date. Be thorough, be complete. Some websites (on entering them) request a malware installation. These kind of websites are categorized separately by Google, as they can sense something fishy or suspicious activity going on in there. Linking to such websites can negatively affect your rankings.