The anchor text you use for a link should provide at least a basic idea of what the page linked to is about. You can also use Fetch as Google within the Crawl section of Google Search Console to render your site the way Google sees it on different mobile devices. More importantly, an SEO campaign must be a means to an end, not an end in itself. It is vital to see it in its broader business context: What sort of visitors will convert well for this business online? Is the ideal visitor budget conscious or seeking luxury items? Winning today is more and more about identifying a great niche and then ruthlessly pursuing a dominance in that niche.