It’s not just about having a Facebook page, a Twitter account or a Google Plus page, but also how active you are and in what manner your social media associates refer to you, your company and your website content. Thankfully, there are a range of real, actionable steps that you can take today in order to optimise your site for the future of search engines. Search Engine has become more smarter New Rules of SEO have been implemented or will soon be implemented—-It means old rules are of less use or outdated. It is necessary to understand and learn these new rules to maximize return on Investment on the biggest platform of the Universe—Google. If you are using Google analytics platform you can reduce bounce rate even further by implementing event tracking for outgoing links that lead for example to a third party booking engine (if cross domain tracking isn’t supporting it from your vendor) or use virtual pageviews functionality to track inbound phone calls from your mobile optimized website.

How to survive your first encounter with analytics

SEO and content marketing are, technically speaking, two very different beasts, and yet, they go together hand in hand. One relies on the other for success, and vice versa. Undoubtedly, mobile SEO is distinct from its desktop counterpart in significant – sometimes very subtle – ways. As mobile usage continues to grow, user behaviors and expectations change too. Simply resizing the desktop site for a smaller screen won’t do. In this example, canonical tags transfer SEO credit from duplicate URLs to the default page that you want to rank. Make sure that you follow the best practices for Digital Marketing. Failure to do so could result in poor rankings in SERPs (search engine results pages) or at worst, a penalty. Think very carefully about your keywords. There are lots of different types of keyword; two examples are local keywords and long-tail keywords.

Ranking high in the search engines is tough.unless you concentrate on LSI

In other words, with SEO, half the battle is won before it even starts. SEO is an art to increase visibility of website in search engine or we can say SEO is a method of increasing the quantity and quality of traffic to a website from the free or organic search results. Examination of content keywords and present engine rank­ings of competitive websites to determine an effective engine positioning strategy. For people who track their site’s ranking on Google Analytics on a daily basis, it is not surprising to see the ranking move between positions one and six. Many will ask; why is my ranking fluctuating this much? What should I do? You do not have to do anything!

Emphasizing fast results by using citations

You don’t have to be an astrophysicist to understand that a spike in users from a particular place often translates to a demand for your product or service on that market. Take a moment to consider some of the most popular websites you already have links going to on your own website. Is it possible for you to post content on any of these? You could be building Back Links leading from those popular websites that hundreds of thousands or even millions of other people regularly use. Not only do searchers click on organic results the majority of the time, an organic listing is between two and six times more visible than a paid one. Gaz Hall, from SEO Hull, had the following to say: "Building backlinks is not enough. You also have to monitor every link your website is earning. Not knowing who links to you or when links are being removed can cost you a lot of traffic."

How to diagnose forums related issues

In a nutshell, it gets your ranking on the first pages of search results. Search engines can quickly scan for pages that are likely to match a search query. To “optimize” for a mobile-first index, make sure that what you serve to mobile users is the version of the content you’d want Google to index, not a pared down version, or a version that gets updated later than desktop, or version that redirects to the mobile homepage. After all, why bother uploading a 1800x1800px image to your website when it’ll only be shown as 400x400px?