Content strategy and execution is a discipline in its own right. If you are looking to build a genuinely compelling brand experience shortcuts cannot be taken. The largest expense associated with organic search tends to be content creation, which can have long-term benefits for both search acquisition and overall customer engagement. Due to Google bringing constant changes to SERP, you will discover that the number of competing pages for some keywords is no longer available. Google Trends provide clean and reliable results for the popularity of keywords and phrases.