Content strategy and execution is a discipline in its own right. If you are looking to build a genuinely compelling brand experience shortcuts cannot be taken. The largest expense associated with organic search tends to be content creation, which can have long-term benefits for both search acquisition and overall customer engagement. Due to Google bringing constant changes to SERP, you will discover that the number of competing pages for some keywords is no longer available. Google Trends provide clean and reliable results for the popularity of keywords and phrases.

Submit your website to authority sites in your category

Many small business owners balk at video marketing because they think that their business isn’t “video worthy”. But if lawyers and instant coffee brands can have a YouTube channel there’s no reason you can’t either. Even better than the traffic you get from video websites are the high-quality backlinks from high PageRank authority websites. This keyword uses numerous different words and as such can also be known as a search phrase. Heading tags (not to be confused with the head HTML tag or HTTP headers) are used to present structure on the page to users. There are six sizes of heading tags, beginning with h1, the most important, and ending with h6, the least important. Once you have exceptional content, you need to find ways to get that content out there and seen. That’s where social media comes in. Social media sites like Facebook, Twitter, Instagram, Google+ and LinkedIn continually prove to play a major role in doing business online. And with social signals—like follows, shares, likes, Google+’s and retweets — influencing search engine results, your business’s social media presence is something to take seriously.

Takeaway tips for link bait

The goal shouldn’t be to generate links, it should be to generate buzz or discussion; to share knowledge or data or other insights that we know our audiences (and prospecive customers) will find valauble. The more information you give them, the better your search engine optimisation company will be able to fit the voice and language of their content to suit your business. For example, let’s say you own a website that sells watches. Distinct pages are an absolutely essential part of any search engine optimisation, and that remains true for local SEO services too.

Keep the focus of the post narrow enough

It can be a good idea to put yourself in your customers’ shoes, particularly if you’re hoping to get your content shared across social media. The more people that search engines see being interested in your content, the more weight they’ll give it and the higher it will rank. As you can see it’s very important to make sure you have the right structures in place to cope with increases in leads and sales. According to SEO Consultant, Gaz Hall: "Through its Panda, Penguin, and Hummingbird updates, Google’s making it even harder for site owners and bloggers to get quality incoming links."

How to focus on search queries

If you can't handle the volume of leads and sales then opportunities will be lost and customers let down. The first step when you discover duplicate content is to reach out to the webmaster. With website analytics, you can hone in on your audience, identifying things like their interests, demographics, language, locations and behaviors. Understanding these elements can help you improve your website content. . Announce your site to your network of users, friends, and partners.