If you are a local business, register with trusted local directories. By submitting your company to business directories (especially the free directories) you cannot expect to be flooded with high quality traffic and transform your website into a high-converting lead generation machine. What you should be expecting though, is getting some extra local traffic boost and an improvement in your search engine placements. If you want to dive deeper into on page optimization, check out this on page SEO guide from Moz. By highlighting your website, you help Google better understand your site’s data. Data highlighter allows you to highlight parts of your website through Google Webmaster Tools, without having to make any code changes. Setting up Google My Business is a must for your SEO gameplan. It is this that dictates whether your business will claim the space on the right hand side of the SERPs (the Knowledge Panel) when someone searches for your business by name. With SERP space at a premium, owning this piece of real estate when someone searches for your brand is a must.

Reasons why marketers love ROI

The more people who read your blog post, the more authority Google will deem it to have. And the more authority a page has, the higher it is likely to rank. So – get your post out there! Facebook, Twitter, Pinterest, Instagram – whatever social media channels you use, share it on them. A site that hasn’t done its keyword research is like a car driving in the dark down between two points. Keyword research is a constant and has been and still is a cornerstone of SEO. Do it before you do anything else! Make sure to apply a sug­gested guideline of one to three keywords/phrases per content page and add more pages to complete the list. Your customers are already looking for what you have to offer, but they often aren’t searching specifically for your brand. If your site doesn’t appear for their nonbranded searches, you could very well fall off their consideration list.

The best advice I've listened to about duplication

Schema.org is a code protocol developed jointly by the world’s top search engines. It’s created to make it easier for companies to structure the data they present on their websites It may have come to your attention that most hosting providers resell their hosting space through their (primary) customers. Reseller hosting is similar to what happens with office properties when a lessee sublets a property. It means that if you can continually show in all these search results that you are gaining more and more mindshare with each potential customer. Data analysis should be the cornerstone of your SEO efforts. Assess how customers access your site, what they do when they get there, and where the primary exit points are.

Think about link bait from the start

Even those retailers who don’t sell products online or who have substantial offline sales are still impacted by search. However, much like onions (and ogres), SEO has many layers. While building a better search engine optimization strategy, having a description tag that is efficient is a good way to bring searchers to your website. The content in this area shouldn’t exceed 30 words. Never exceed 100 kilobytes on this sort of page. Gaz Hall, a Freelance SEO Consultant, commented: "Even if you already have an SEO strategy in place, you need to understand how it is performing. Is the strategy meeting your objectives? Are core tactics like on-site SEO and link-building having the desired impact? How is your strategy performing when compared to your competition?"

How to really understand CTR

So, when a user enters certain keywords relating to a business, links to that website will be in a great location for the user to see! Search engines are ranking pages for a given query and including links that are relevant and semantically (synonyms, close-variants and tangentially-related phrases) related to the topic. Google hasn’t spilled all its secrets regarding how it gauges domain authority; but it’s reasonable to assume that authority is determined based on each individual page, not the entire site or domain as a whole. Think of outreach as a brand awareness campaign for your most authoritative audience.