If you are a local business, register with trusted local directories. By submitting your company to business directories (especially the free directories) you cannot expect to be flooded with high quality traffic and transform your website into a high-converting lead generation machine. What you should be expecting though, is getting some extra local traffic boost and an improvement in your search engine placements. If you want to dive deeper into on page optimization, check out this on page SEO guide from Moz. By highlighting your website, you help Google better understand your site