You need to see things from your customers’ point of view and, more importantly, you need to write the things that appeal to their viewpoint. Compelling and unique images have always been at the forefront of link building strategies. Search engines, website owners, and their audiences find these types of assets helpful to the overall online experience. Google is far more capable of deciphering user intent and generating results that meet a user’s needs, rather than relying on one-to-one keyword matching. One of the ways to avoid bad backlinks is to perform a quick audit of the websites you intend to establish links on. It’s also important to include contextual links, or links within the body of content, to your site, as they are more SEO-friendly and attract more traffic.

The worst advice I've heard about user generated content

It’s crazy to see the disparity between two pieces of content that we all create on a regular basis. Sites built around user interaction and sharing have made it easier to match interested groups of people up with relevant content. You’ve launched your new website, ready to welcome crowds of new customers. But, if no-one finds your new website, how will they see what you have to offer? Ensure that your share buttons are obvious put don’t affect the content by being distracting or disruptive to your work.

All you wanted to know about search engine spiders but were afraid to ask

If it works for 91% or businesses, it is very likely to work for you too. We can judge a site visually in as little as 50 milliseconds. And when performing a task, we focus on that and become blind to anything else. The greatest selling point of SEO is something that it shares with most of the broader world of inbound marketing: it allows for the possibility of cumulative growth. Not only will a great linking setup be useful when proving your authority to Google, Yahoo and Bing, but it can also create a much more complete interaction with your potential customers.

What’s the best way to measure the performance of my SEO?

Google does not expect you to meet all of their standards, but they do expect you to at least try your very best. The days of blackhat and grey hat SEO strategies are over. Back in 2011, you could use blog commenting to get 200 backlinks and quickly skyrocket your rankings on search engines. But, in today’s algorithm for search engines, the focus is on quality over quantity. In document analysis, search engines look at whether they find the search terms in important areas of the document—the title, the metadata, the heading tags, and the body of the text. Gaz Hall, an SEO Expert from the UK, said: "This is important because most Internet users rely heavily on these rankings."

Identify What’s Working and What Isn’t with regards to conversion rates

Pay close attention to how your results develop over time, and don’t be afraid to make changes when you need to. There are essentially three phases to a campaign to improve your search engine ranking: planning and preparation (which includes keyword analysis and setting up your site), the campaign itself, and ongoing monitoring and maintenance. Understanding what your customers and users want to learn and know is exactly how you should be developing your SEO strategy. Focus on publishing compelling, quality content that is uniquely different and more valuable than anything else out there. That usually means it’s long-form content.