9 out of 10 people users make use of Search Engines to find an answer to their query. When these users type in their keywords/query, the Search Engine’s bots and spiders run their complex algorithms, scan through the giant database that has been crawled and indexed by them. They, then come up with results (websites) whose keywords matches with that of the query. Finding quality backlinks will increase the legitimacy of a website in the eyes of search engines. Google has worked to smash black-hat and spam-based link-building practices, penalizing link wheels, exchanges and paid links. In 2012 the Penguin update ushered in the link building reality we experience today. With it only natural link accumulation will gain your website & webpages authority. I would say that backlinks beat even an excellent internal linking strategy. The reason being that they are responsible for driving traffic to your site in the first place. It is better to have eyeballs on the page than not.

Measure and Improve by paying attention to meta tags

Create a post-specific resource, and offer it for download in exchange for the email address of your visitors. When the resource is post-specific, readers are more likely to engage with the campaign, in turn boosting conversions. If you follow this handy checklist, you can really make an impact on your SEO before you start a campaign. SEO is all about staying relevant to what searchers are looking for. Content syndication is the term used for the tactical republishing of your original article on another third-party website. It’s particularly useful if you’re a smaller publisher or an up-and-coming writer who wants a larger audience.

A do-it-yourself guide to domain authority

Google Trends provide clean and reliable results for the popularity of keywords and phrases. Over the years, Google has continued to improve their link algorithms, including Penguin, and they continued to use manual penalties to crack down on link schemes as well. The majority of those using search engines won’t look beyond the first results page to find what they’re looking for, so improving the visibility of your website matters. An SEO specialist should know how long content needs to be and to avoid keyword stuffing.

Find out more about URLs

Don’t let ego fuel your obsession with keyword rankings. And remember that your personal search experience is not necessarily what your prospective customers see. both execute the same functions and possess the same skills. Cramming popular search terms into your blog isn’t enough anymore, businesses need to spend time creating meaningful copy. According to Gaz Hall, a UK SEO Consultant : "Although it seems obvious, recent projects taught me that the campaign ads are not always matched to the relevant landing page, the keywords do not match the landing page’s content and tags, and the result is a drop in Quality Score and an unsuccessful campaign."

Identify What’s Working and What Isn’t with regards to non reciprocal links

Humans are lazy creatures (That is probably the reason the ready-to-make food sell so much). They don’t have the patience to wait too long for anything. A faster loading website gives the user an amazing experience, which tempts him to come back again to visit your website. It acts like bait to them. CRO is a process that utilizes user feedback, market research, and analytics to improve the conversion rate on your website. If the goal of your website is to get visitors to fill out a contact form, the conversion rate would be the number of people who filled out the form divided by the total traffic your website received. Adding proof terms to your content helps a page appear at the top of search engine rankings, provided all other factors and criteria are met. Links still matter. We should just think of them differently. Consider whether the links you attract will actually drive qualified traffic to your site, rather than just adding to antiquated metrics like external link volume.