Google says it needs to detect an INTENT to manipulate Google to incur a penalty, and you should be OK if your intent is innocent, BUT it's easy to screw up and LOOK as if you are up to something fishy. This can work, but you have to be careful. Aim to impress with consistent header tags. Although SEO is not a cure-all for businesses, it can fit into a company's overall business strategy in several critical ways

Consistent doesn't mean identical. when you're discussing doorway sites

If you have more content on your site, you get more attention. It's keyword-rich, relevant and (hopefully) demonstrates value. Duplicated material is common on large websites or companies with numerous sites, which include businesses that have different sites for each location/branch or publishers that run hundreds of sites. By doing so, you can optimize your homepage and then drive users to view your Flash demo.

How you will benefit from SEM

It's somewhat similar to Google's, drawing on keywords in the title and tags, as well as the quality and support for the content itself, but it's worth considering as a secondary route of optimization. Both types of backlinks are incredibly important, and basic external backlinks are crucial to bringing more sales and revenue to your online business. However, when you decide to publish an article or a blog post, you need to make sure that you're also linking it somewhere on your very own site. If you are aware of your institution's resources and strengths, you'll know which type of practitioner to work with. The last great way to drive leads to your local business (that's free and not based on an incredible amount of technical skill) is being great at your business and getting terrific reviews.

Start simple, but don't forget LSI

This is important, as many of the whizz-bang effects offered by website design themes and frameworks can effectively hide your content from a search engine. Some online companies are still forced to turn away international orders because they do not have processes in place to fill them. The quality of the content you create and post to your website and on social media sites will have an impact on how people feel about your website, and if they ever visit at all. According to SEO Consultant, Gaz Hall: "If your site is specifically designed for certain resolutions, make this explicit."

Interesting facts I bet you never knew about indexed pages

Shorter domain names (consisting of a single English vocabulary word) tend to attract more broad (untargeted) traffic. The items could vary. Include clear, descriptive text at the end of each URL, preferably including your target keywords. The takeaway here is that whilst SEO is important, it should never be at the expense of creating good copy.