This handy tool can help you to understand whether your robots.txt file is set up correctly for all the pages that you actually want Google’s spider algorithms to crawl. Search engines like unique content and content that is updated on a regular basis. That’s one reason blogs tend to get indexed more quickly: they’re being frequently updated (which is also a good reason to build your business site on a blog platform). It’s not enough to just know your keywords. You must use them in the right way to fully develop long-term SEO value. The best tactics include assigning one keyword to each page on your website and optimizing that page using on-site SEO best practices. That way you always publish SEO friendly posts and page content. If you’re in an industry where most companies are including keywords in domain names, then it’s probably in your best interest to follow suit.

Design + backlinks = Greatness

This, like pay-per-click, can be expensive and may not benefit your website as much as you might expect. Long form content is most valuable when it can serve as an extensive resource for readers on a specific topic. This includes long lists of tips, step-by-step guides, and collections of facts and statistics. Google cares deeply about the indexed age of both your site and its content. A brand new site that's a newcomer to Google is going to have a far harder time ranking on its SERPs than a site that has indexed age. Leveraging exceptional content is the right way to engage your audience. SEO combines art with science, and content is the way to get maximum results. It can help you create your brand, draw backlinks from relevant quality sites, build relationships, and position yourself in your industry. Keep in mind that quality and consistency are crucial.

Optimise your site, paying special attention to anchor text

Google looks heavily at the quality of your content when deciding if you’re worthy of being ranked. Important elements of a website redesign oftentimes get pushed to the side when timeframes are constrained. One of the most important components of a new design project is to take time at the beginning to analyze current traffic to ensure current visitors are not lost. Internal links are links from one page of your own website to other pages of your own website. Anchor-texts are the clickable words that are used for the link. When we’re creating content, if we don’t understand what the purpose is, then that’s when we really get confused about what is good and what is just good enough.

I urge you to think about site submissions

The higher quality your content, the more beneficial your shared information, and the better your reputation increases the chances that you will be mentioned throughout a variety of platforms. Mobile-first. It’s coming. And I still feel that a responsive website, in addition to all the AMP and so, is essential. That means a high web ranking leads to more clicks and conversions. According to Gaz Hall, a UK SEO Consultant : "SEO marketing can be a very powerful tool for generating massive passive traffic. But if you use it incorrectly, you’ll end up doing more harm than benefit."

Is Cross linking bad?

Try to vary the lengths of your posts a little. This again looks more natural and suggests to Google that you’re not following a strict ‘formula’ of any kind! Try to get backlinks to various pages on your site, not just your Homepage, but also Galleries, Blog Articles, etc. Your Homepage already has more hits than any other page. Whether you’re trying to get more clients for your law firm or customers to your ecommerce store selling candy, the cornerstones of good SEO remain true. SEO will never die! As long as the web is around, people will need to search to find what they want, and some algorithm will control what gets served up first.