Avoid the temptation to use pop-ups. Long-tail keyword phrases are among the building blocks of an SEO strategy. They are used to optimize copywriting, metadata and link-building strategies. A logo contributes an additional aspect to a brand's image. There have been a number of debates over the years about the SEO value of having keywords in your domain URL.

Does the Yahoo indexer really care about orphaned pages

But you'll see far more value if you start your SEO investment now. You can hedge your bets by using other ongoing tactics like review optimization and citation management. Google's on the lookout for duplicate content. It sees this as keyword stuffing and will penalize you for it. Before signing up for link building or content services, try to get some examples of work the provider has done in the past.

How you will benefit from keywords

You know there are no magic marketing bullets offline; there aren't any online either. Frankly there are lots of things which a good professional search engine optimisation exponent would tell you to do! For example, if you're referencing a statistic, fact, or other piece of specific data, it's important to cite the source you got it from. If you're concerned about the risks of penalty associated with old-school link building, pursue softer approaches like naturally attracting links with valuable content or building relationships with well-written guest content.

Education is the best legacy when it comes to web 2.0

Sounds easy, right? Launching a new website without putting 301 redirects in place is literally committing SEO suicide. Not only will you lose all of your past SEO history, your rankings (and traffic!) will plummet. Always, ALWAYS 301 redirect your old site pages to your new ones to let Google know where your new content can be found. SEO is a complicated subject with many ins and outs, and it changes on an almost daily basis--but at the same time, it's not black magic. It's also not something you need an advanced degree or previous experience for. Gaz Hall, an SEO Expert from the UK, said: "How do you ensure that you're not just optimizing pages for keywords or topics, but rather optimizing for intent as well? "

Is this the end of walled garden sites as we know it?

Quality content means not falling for the most common SEO mistakes, such as keyword stuffing, scraping content, or writing thin content that has little or no value to users. While Panda's been around for a quite a few years now, it got a significant update at the end of September that helps it sniff out low-quality (i.e., "thin") content.

So, how's this affect you? What kind of word-count should you shoot for with your web pages and blog posts? Is Google going to downgrade your valuable content? Don't panic: as long as you're not doing anything sketchy, you should be fine.

Bigger is Better, But No Magic Number

There's plenty of interesting search engine optimization (SEO) research out there that shows that long copy can perform, convert, and rank better than shorter content. Longer content gives Google more concepts to index, earns more links, and can become the definitive resource on a niche topic. But if you work with a link building agency, you'll be able to tap into their already-experienced network of content writers, and their already-established network of publisher relationships. But before that, let me make you familiar with digital marketing, Seo, and related terms.