Social media was new and trying to establish itself. Every business can harness the power of SEO to drive more traffic to their websites, and increase leads and revenue. Mobile search is outshining desktop search. Make sure your website is mobile-friendly so users can easily navigate your site from their phone, especially if you are small, local business. You can control both the pages that Googlebot crawls and (should you wish) request a reduction in the frequency or depth of each crawl.

Go long-tail and forget splogs

Google AdWords have a brilliant – and completely free – keyword planner which allows you to search for new keyword ideas while checking out real search volumes. If you’ve got a specific idea for a blog post in mind, use the tool well before you start writing to find a few popular and relevant keywords to include. If your content is consistently very short and not original the Google algorithm is likely to consider the site low-quality. When you run the same query on different search engines, you will probably get different results. This is because every search engine uses its own algorithm, based on various socalled “ranking factors.” These factors decide which results appear in the SERPs. When trying to optimize your website for search engines, it can be tempting to take shortcuts. You may want to try tactics that will speed up the process and help you start ranking higher faster. But shortcuts and black hat tactics like keyword stuffing won’t help you; they may actually hurt you.

Tags, tags, tags!

Technical SEO is work improving the non-content parts of your website. These tend to be the elements behind the scenes that visitors don’t see (but often affect their experience of the website!) Where are you seeing the fastest movement in the SERP’s? Also consider linking new pieces of content to some of your high-ranking organic stalwarts. This proverbial ‘sharing of the search value love’ will bestow your newly-created piece of content with an early boost in ratings before its even begun to generate search value of its own. Long-tail keywords are, simply, extended topics and phrases that people are searching for.

Design + gateway sites = Greatness

The reason social is such a natural extension of search is that it adds both relevancy and authority. Think about this: According to Nielsen research, 92% of consumers worldwide trust recommendations from friends and family more than any form of advertising. This is up from 74% in 2007. The crawler doesn’t check every day that if a page is updated or if the new page is added. Buyer personas are semi-fictional, generalized representations of your ideal customers. They help you understand your potential customers better, making it easier to tailor your content to their real needs. Gaz Hall, an SEO Expert from the UK, said: "Targeting the wrong keywords is one of the worst mistakes that you can make in a business."

Is this the end of web portals as we know it?

Post-crawling content the Spider stores the indexed page in a giant database from where those can be retrieved upon entering a related search string or keyword. But simply knowing what SEO stands for doesn’t tell you everything about it—not that we should be surprised. If you are ranked anywhere below that, the amount of eyes on your search result goes exponentially down. Keyword density (SEO) is the percentage (%) of times a keyword or key phrase appears on a web page in comparison with the total number of words on the page.