Social media was new and trying to establish itself. Every business can harness the power of SEO to drive more traffic to their websites, and increase leads and revenue. Mobile search is outshining desktop search. Make sure your website is mobile-friendly so users can easily navigate your site from their phone, especially if you are small, local business. You can control both the pages that Googlebot crawls and (should you wish) request a reduction in the frequency or depth of each crawl.