If your page includes large images, use a tool like Squoosh, developed by Google Chrome Labs, to compress and reformat your images. Search engines will penalize or even filter out sets of your pages that are too similar for this reason. Bonus: 50 point SEO Checklist PDF Download Instructions. It makes sense; if a site has a long history of providing meaningful, accurate information to its users, it deserves to be seen as more authoritative than a site that just launched.

Putting a plan in place around your micro ROI

Register both domains http & https in Google Search Console, including your www and non-www versions. If you have more content on your site, you get more attention. If you do have problems, how do you make search engines read your state-of-the-art dynamic website? The services I discussed earlier in this article sometimes submit to Yellow articles sites.

Headings and comment spam

The golden rule of SEO has always been to make a website for users, not search engines. Looking at this report for a top-ranking page about the topic is a good way to understand what subtopics to write about. Are there a lot of potential news topics to cover? The best way that you are going to make your website rank in search engine results pages is to create content which your users find engaging.

Combine responsive design and keyword research for Supercharged SEO

Hence, all these factors to take into consideration. A competitor might discover what you're doing and report you to the search engines. Weak content can appear in many different forms, and the best way to discover it is to take the information on a page within the context of the rest of the site and determine how much logical sense the page makes. Gaz Hall, a Freelance SEO Consultant, commented: "The SEO field has evolved significantly over the last five or 10 years."

It's a win-win strategy with an emphasis on blogs

A word formatted in one way is worth more than a word formatted in another. Using these three forms of structured data, you can mark your images using the image property, and other properties (such as name, keywords, author, and so on) will tell the search engines what the image is. As the brand becomes accepted and sales build, a lower percentage of advertising dollars will be required in order to maintain a target growth. Direct traffic doesn't just increase your "page authority" in the eyes of Google; it creates more opportunities to turn someone, who first discovered you organically, into a customer.