While it is true that you can talk or showcase everything under the sun, it is important that you have one primary topic that is vital to your business. To do this properly you need to focus on certain keywords. There are a wide variety of ways of targeting PPC advertising to reach the audience most relevant to your products and services. Changing the landing page URL is another method that can be used to better explain the main topic of the landing page to Google. You don’t need to be a technical genius to do SEO right. Like most marketing disciplines, a little bit of empathy for the user searching can go a long way to getting results in SEO.

Don’t forget page impressions

But social didn’t bother with this model. The technical side of SEO can offer some fantastic advantages and prevent any negatives from dragging you down the search engine results pages. Another great advantage that few people seem to pick up on when it comes to images, however, is that they can also bring in organic traffic of their own thanks to Google (and other search engines’ image search). Mobile search is outshining desktop search. Make sure your website is mobile-friendly so users can easily navigate your site from their phone, especially if you are small, local business.

Focus on performance, user experience, and quality

If you're building links based on metrics, chances are that your rankings will drop when Google changes the metrics. That's what happened when Google discounted links from low quality pages. To understand the challenge you face to rank well in your niche, or to steal ideas on how to get started, turn to your competitors. By taking a deep look at the links they’ve earned, and how they got them, you’ll uncover tactics you can replicate, plus get inspiration for your own fresh ideas. Try to vary the lengths of your posts a little. This again looks more natural and suggests to Google that you’re not following a strict ‘formula’ of any kind! By using on page content, you’ll be spreading out your SEO across all your products and services, meaning you can be more specific in your title tags. You can tailor the title tag specific to your product/service, meaning that page will attract traffic related to the product/service offered

Little known ways to improve positioning through the use of metrics

Many of the things you will be able to quickly fix or optimize that will make an impact on your search rankings are in your html code. Phrases like “keyword research” and “organic search” are bound to come up when you start talking about SEO. It’s not enough to just know your keywords. You must use them in the right way to fully develop long-term SEO value. The best tactics include assigning one keyword to each page on your website and optimizing that page using on-site SEO best practices. That way you always publish SEO friendly posts and page content. Gaz Hall, an SEO Expert from the UK, said: "Besides voice search and Google’s focus on that, more is changing in and for Google. Specifically: a few new technologies and a profound new way of looking at the web."

Learn from these mistakes before you learn about content

Having a sitemap for your website plays a crucial role in SEO. It helps Google easily crawl your pages and index your website. Acquiring new and relevant links can be tricky, but it can be one of your most important SEO goals. Earning those premium links takes a lot of work and it’s worth it. A good page titles is probably one of the most important SEO strategies for one page SEO. You should include your niche keyword in each of your page titles and if possible your H1. So, step up your game with evergreen blog posts, but mix them up with fresh ones and you will breathe new life into your blog.