When you write guest posts for other websites, don’t do it just for the purpose of getting a link in the author bio. Some websites are great and are ideally search engine-friendly, but many we come across are not. Google RankBrain is perhaps the greatest invention/best algorithm so far by any search engine. The RankBrain is a unique artificial intelligence signal targeted at improving search results on Google. Never underestimate the power and growing importance of Social Media channels. The shares you get on Facebook, Twitter or G+ add great value to your backlink strategy.

Use breadcrumb navigation

To help your content attract as many social signals as possible, make sure you have sharing buttons for the major networks close to your content. People are lazy, and if they have to hunt for ways to share the content they may not bother. Editorial links can be some of the most powerful for SEO because they come from other publications in your niche mentioning your company. They can also come from thought leadership guest posts that you write and get published on third-party sites. Based on context, they begin to assign keywords to pages. By adding keywords in the right places, you make it easier for search engines to judge the value of each page.

How Search Performance Can Impact Offline Ad Campaigns

Understanding SEO is crucial to significantly increasing your traffic and brand awareness. You can have spammy links from the past. Maybe you bought some, or maybe your SEO didn’t care too much about the quality of the links he built for you. Great content marketing is essentially the bait you put on the end of your hook to attract the fishes. And SEO, in this analogy, is the fishing rod. SEO and Content Marketing work together to not only reel in your audience, but also keep them revisiting your page and engaging with your website (all good stuff). Adding proof terms to your content helps a page appear at the top of search engine rankings, provided all other factors and criteria are met.

Write a keyword-rich introduction about webmaster tools

Link and link popularity/link exchange is a factor favoured by many seo professionals though I personally believe that while link popularity can certainly be a factor in improving search engine page ranking, it's not nearly so important as search engine optimisation and in fact too many of the wrong type of links can actually reduce page ranking! Developing a comprehensive white-hat strategy is absolutely essential for your business. The length of your posts is also an important consideration. Back in the days of spammy-SEO, almost every post was 500 words long. Today, you’ll have the most success by writing posts that are longer and more in-depth. Imagine that your reader is going to sit down with a cup of tea and really dive deep into the subject – that’s the kind of experience that you should be delivering! According to Gaz Hall, a UK SEO Consultant : "The truth is that links are still the most important component of the search algorithm. No matter how useful its content may be, a site without links is far less likely to rank highly in organic search results."

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Headings are a big deal for SEO. They tell Google exactly what’s on each page. If you don’t use them correctly, your page isn’t going to rank well. Employ keyword targeting. This is the classic ranking signal for on-page optimization, and it is still critical today. It does need to balance with the other on-page elements as well to be most effective. Link baiting is another popular way of promoting your site. If you produce a really popular unique post for your site, then other people may want to link to it. Doing so will dramatically bias outcomes in your favor.