Fortunately, the Web offers an online equivalent to word of mouth. Meta tags are pieces of HTML code that can be added to the section of your web pages. Beyond the page title, the two most popular Meta tags are Meta Description tag and Meta Keyword There are some conflicting views about whether or not to use Meta tags and whether they actually help your search engine positioning. Regardless of whether or not it helps with your search engine positioning, you should use the Meta Description tag because this is what frequently appears below your website URL in the search engine results pages (SERPS). When you write headlines, it is not absolutely mandatory that you use keyphrases, but you get a decent bump in the search engines for putting them in headlines which are bolded with a larger font than the other text and capitalized. Therefore, location-based marketers should embrace social for mobile on paid and organic fronts.

Clear and unbiased facts about page impressions

Meta descriptions are used less in the search rankings but they many times will appear under the title when a user does a search. Take added time for research and fact-checking. It is an unfortunate fact that your SEO budget will have an impact on the speed of your SEO results. A higher budget simply allows for more people working on your campaign and researching your industry and creating your content. Even though I had my meta tags in place at the top of my coded page, search engine spiders had to sift through my navigational items (which were JavaScript, not HTML) before they could reach my keyword-rich content.

Clear and unbiased facts about webmaster tools

Offer little food and you'll provide little for Google to use to understand the focus of your site's content. As a result, you'll be outranked for your target search keywords by other websites that offer more detailed, helpful and informative content. If you can find one, I'd be surprised. Create infographics around your industry, at least once every two weeks or even one per month. Infographics can be simple. They don't have to be full of tons of data or tons of information, but they do have to be interesting and creative. Backlinks are links from other websites to yours, and are incredibly important in the SEO strategy. In fact, these backlinks are seen by many as THE most important aspect of a comprehensive SEO plan.

Beginner's guide to text links

Under the Digital Millennium Copyright Act (DMCA), you could be issued a notice if you have violated any copyright issues. If the owner of a piece of content sees their content on your website, they can issue a DMCA Takedown which you must comply with. The page title is one of the most important things that Google and other search engines evaluate to determine what is on a web page. Put your keyword or phrase in the title, and keep it short. In particular, you should be on the lookout for 404 and 410 errors. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "Visual content is more important than ever. It manages to supplement text in the best possible way (or even to replace it) and it certainly can affect SEO."

Lessons I've learned from white hat SEO

Large firms with 100,000 employees experience needs that differ from mid-size firms and smaller companies employing 100 or fewer individuals. Like titles, search engines typically give headings a higher priority. Clear headings that describe the content that follows make it easier for search engines to detect the major themes of your site. By constantly creating new content around your product page, you will be getting more and more pages indexed - eventually creating an authority and pushing your product further up page 1 for everyone to see. Is it the customer, tired of being sold to every time they open a web browser, or is it the digital marketer themselves, who has forgotten that creativity is just as important as technical know-how?