The main purpose of categories and tags are to help web visitors navigate your blogs quickly and easily, which in turn, help you get a better search ranking (if used properly). In a nutshell, categories are the table of contents for your blog, while tags are the index that helps a search engine to interpret your blog’s subject matter with ease. Seeing which sites are currently ranking in the top results for a given keyword or keyword combination will help you understand and determine the online competition. And as you continually keep tabs on keyword search results, you’ll see some new sites sneak their way up. In this example, canonical tags transfer SEO credit from duplicate URLs to the default page that you want to rank. Content that empathizes with prospective customers’ emotions can guide them through their journey as a buyer.

The best advice I've listened to about analysis

The shift to mobile devices has caused Google to change the methodology behind how it indexes and ranks websites. When you get higher website traffic, your chances of generating more leads will improve. Increased competition is fairly common once competitors see your marketing is working especially if their leads and sales are dropping. Many site owners (particularly in the business-to-business sector) make the mistake of wanting to rank well for very esoteric and supply-side terminology.

Stick to your Google guns

Ideally, every single paragraph should have its own main idea or main subject which you can address (this is where the summary you’ve just written comes in really useful!). Follow all the good on-page content and off-page optimization considerations, like fresh, unique content. Don’t overdo the keywords, prevent spammy backlinking etc. Only then you will have a qualified traffic for your online business. When your website has evergreen content that’s well-optimized for search engines, it ranks higher in search results.

The benefits of indexed pages to your search marketing strategy

Internal page linking is an important part of on page SEO. These can be interpreted as binding your website together. Buyers using search engines to look for information tend to trust and follow links displayed in the editorial section of the search-results page. Instead of only targeting one or two keyword phrases, it’s better to develop content and ads that are based around keyword topics or themes that provide useful information for your audience. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "Meaningful content that operates as part of a wider digital marketing strategy, with the likes of social media and blogging all playing a part, is now key."

Let's follow long tail search best practise

Write good content that people not only want to read, but that they will comment on and share via social media. Share your content on your company’s social media channels and other online properties. Get creative and repurpose your content into different formats like videos, slide presentations, etc. The length of search phrases continues to grow. Back when the Internet was just an upstart, single keywords were the only thing you needed. You need to look at your website’s analytics to see what actually happens there. Over the years, search engines have tried various customization options to enable searchers to take an active role in improving their results—everything from sliders to adjust ranking factors, filtering specific types of files, date ranges, and type of content.