Search Engine Optimisation (SEO) is a key part of any digital marketing campaign and needs the right expertise to make it happen. It's prudent to treat your experiments as campaigns, not as an open-ended freeform chasing of rainbows (or waterfalls). To improve content performance, brands need to stop producing content for content's sake and instead produce smart content: Assessing which keywords to go after first is a crucial second step in your keyword research. This is difficult: not everyone is good at estimating which keywords their site will be able to rank for.

Strategic Thinking and Tactics for SEO

Web development is one of the most important pieces of an SEO program. Thankfully, there are a range of real, actionable steps that you can take today in order to optimise your site for the future of search engines. I think it 's safe to assume that relevancy and other factors play some role in how your site is ranked, given the scale and complexity of how rankings are determined. Building relationships is extremely important when it comes to organic SEO, and it can offer a real advantage for your search engine rankings.

Tell me more about content

Thinking in terms of the user, a category with only 1-3 products usually doesn't provide the greatest browsing experience. It all starts with the quality of your own product or content. Create content that people will want to share and link to. Otherwise, get your wallet out. There are two main factors that Google considers when ranking results for a given query -- relevance and authority. The relevance of an entry is how appropriately it meets the needs of the given search query, while the authority is how trustworthy or respectable the source is. Authority is determined, in large part, by the inbound link profile of the page (and its domain) in question. To ridiculously oversimplify things, the more, higher-authority links you have pointing to you, the higher you're going to rank. Google Analytics will be able to tell you where those converting visitors came from. And specifically, you'll be able to see if someone who used your search term eventually ended up buying your product.

Why have authority sites been so popular?

If over time your site has acquired an average of 5 links per day, and then the links suddenly start to come in at a rate of 10 per day, that could be seen as a positive ranking signal. On the other hand, if the rate of new link What Are The Most Important Factors SEO Marketers Consider? All the pieces have to work together in concert. According to SEO Consultant, Gaz Hall: "The obvious engagement related thing is social media. Check some social platforms, starting with Facebook and Twitter and Instagram to see if your desired audience is present on these platforms."

Let's talk about rankings

Mobile sites not only use a different format from normal desktop sites, but the management methods and expertise required are also quite different. This results in a variety of new challenges. While many mobile sites were designed with mobile viewing in mind, they weren't designed to be search friendly. If customers view a social media outreach program as merely a masquerade for selling, they will likely become alienated. Previously held positivefeelings about a company are quickly forgotten. Social media marketing seeks to keep customers engaged with a brand and to increase the brand's exposure.