Never have hyperlinks like "click here", hyperlinks should always be keywords, long hyperlinks with multiple keywords are even better. When done properly, your keyword research can also help you to come up with ideas for your content marketing strategy. For humans this will not be possible, but for search engine, this is every day’s work. The dates traditionally included in blog post URLs do not have to be there—and by removing those dates, you make archived posts look fresh.

Bucket brigades based on SERPs

A small dip in search traffic is no immediate cause for concern (it may just be a temporary drop in consumer interest); but if that dip lasts for more than a few weeks or turns into a more significant drop, you’ll need to troubleshoot the problem to see what’s going on. Google Plus isn’t dead. Actually, it has 300 million active monthly users. It also offers some unique advantages over other social networks that enable blog owners to drive traffic to their websites. Think about SEO from the perspective of the minds behind Google. Through deep learning, the goals of the developers behind Google is to generate search results that genuinely benefit the user. Right now, if you’re an SEO specialist, you would want to have anything and everything you can get your hands on in order for you to rank – and rank well.

Make offsite SEO a priority

If you are getting links from a site that has high PageRank with many other links pointing to it then those links will boost your site's popularity. The faster your site, the more Google will favor it. There’s a very useful tool from Google itself to check your site speed: Google PageSpeed Insights. This tool gives you an overview of what aspects need improvement to boost the speed of a particular page. The better your content is organized and the more quality you provide, the higher Google will put your site on the search results related to your niche. Quite simply, the better your SEO, the higher the chance your article will appear in a relevant search. This means people will find what they’re looking for more easily, and you’ll get more readers.

Determining Relevance: Trust your gut when it comes to bounce rates

I highly recommend starting off with building out resources their target audience would care about, want to share on social media, and want to link to. While building backlinks, developing your social media presence, and other off-site practices are great for boosting your site’s rankings, on-page optimization is still incredibly important. If your niche is very competitive, you probably shouldn’t go after the most competitive head terms. It will be really hard to rank for those. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "Apart from knowing which search terms people use, you need to know whether or not your idea for your post or page fits the desires and expectations of the people who use the search terms. The best way to find out whether or not your content fits these desires is to Google your proposed (sets of) keywords yourself."

Make a good use of web crawlers

Every “vote” or link to your site helps determine the value of your site. However, it’s not just the sheer number of links your website gets. While you can still build a profitable organic presence in Google, you’ll need to get creative. Google views your site as authoritative when other sites link back to it. It doesn’t want to see a site that is spammy linking back to your site. If you try and manipulate the system, you can get hit with a Google penalty and your site won't rank at all. Building links is hard. Google scrutinizes website backlink profiles more closely than ever, and it’s extremely important to operate within their guidelines lest your site gets penalized and you lose all of your traffic.