The more fresh, engaging and authoritative content on your website the better regarded it will be by search engines. On-site optimization is all about publishing awesome stuff in the first place. At the beginning of a search, searchers narrow their queries, and then as the search progresses, searchers reformulate queries (often based on what results appear). . Try putting into Google search terms related to your business, its products and services.

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The common belief of ranking high in the search results is changing