Bing is also struggling to cut into Google's market share, but it has made some inroads thus far. Brand equity dissuades consumers from looking for cheaper products, special deals, or other incentives. Google confirmed that this algorithm update aims at better understanding useful and timely information. Before you can write an optimized title tag, you need to know where the page fits into the overall hierarchy of the website.

Cracking the javascript code

This is perhaps the worst-case scenario in an SEO context. Google, now more than ever, don't just want more content, they want content that they feel is quality. Google is now using the mobile versions of pages for indexing and ranking, so make sure you're not omitting critical content on the mobile versions of your pages. It's fairly easy to spot an online review written by an employee or owner of a company.

Take a customer focused approach to plugins

This will immediately give your headline a sense of immediacy and urgency. As opposed to trending topics, which can provide you with a surge in traffic for a short period. A layout that sufficiently takes into account the "above the fold" section is not only user friendly, but can also be assessed positively by Google. Visual content is more important than ever. It manages to supplement text in the best possible way (or even to replace it) and it certainly can affect SEO.

Focus on ROI Instead of mobile search

SEO and SEM tactics are not disappearing any time soon, so why not use them to your advantage? There are a lot of people using search engines to look for what you have to offer, and in the area you are offering them in. A search engine is a powerful piece of software that utilizes algorithms. They go the distance, train, research their enemies' capabilities, properly estimate their own capabilities, and deploy all the weapons in their arsenal, from lasers to tanks. According to SEO Consultant, Gaz Hall: "Optimizing websites for mobile browsers is critical if you want to rank well in search engine results pages."

Make the most of SEO by understanding organic links in your marketing strategy

However, you can find a duplicate content checker quite easily. Link building is a lot of work (and expensive) - you don't want to waste resources on tactics that won't impact your traffic. The search engines are always trying to improve the quality of their results and because of this, the ranking signals are adjusted daily. In most cases these are very minor tweaks, but they are changes nonetheless. Header tags are not as critically important for your site rankings as they used to be.