See how your landing pages stack up against the competition. Some companies focus on consumer promotions, trade promotions, or both. Deep anchor-texted backlink are clearly marked by Google as manipulative and won't produce the same results as in the past. One hundred percent of searchers look at the first organic result, whereas only 50 percent look at the first paid result.

Your ultimate consumers are your users, not search engines, and they don't care about authority sites

Integrity is the essence of everything successful. I cover everything you need to know about outsourcing later in this book so take a deep breath and relax. Scraping feeds to create automated content for your website is plain stupid. Either for affiliate gain or just to add content to your website, this type of content, to lure Google to your site, doesn't add any value to the internet, Google or any human. It just slows down Google, as it has to decide on whether this content is of any value to its visitors. It's not most of the times. While Panda's been around for a quite a few years now, it got a significant update at the end of September that helps it sniff out low-quality (i.e., "thin") content.

So, how's this affect you? What kind of word-count should you shoot for with your web pages and blog posts? Is Google going to downgrade your valuable content? Don't panic: as long as you're not doing anything sketchy, you should be fine.

Bigger is Better, But No Magic Number

There's plenty of interesting search engine optimization (SEO) research out there that shows that long copy can perform, convert, and rank better than shorter content. Longer content gives Google more concepts to index, earns more links, and can become the definitive resource on a niche topic.

Evaluating Websites that May Not Follow Best Practices

The first organic search result for any given keyword typically gets over 30% of clicks. It has been commonly known that having multiple domains linked to one website, often improve rankings. However, although this may be true, if you plan to register multiple domain names, you should keep them as relevant to your main keywords as possible, even if you put hyphens between the keywords. This means that your website address is more likely to appear higher up the search engine rankings. Don't pretend to be someone else when you participate in a chat room or message board. Facebook sells video advertising in an effort to capture advertising dollars.

Base your SEO decisions first and foremost on what's best for the visitors of your site, not just authority sites

If you are using left hand navigation, you want to force Google to read the main content of your web page before the left-hand column you need to structure your site appropriately. Good content takes time to plan, write and edit. Search engines like aged domains, and give them more authority over newer sites. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "One of the best ways to start earning links is by creating something of use or interest to your audience. We've all seen them - the pieces of content that educate or entertain us, without being the core product of a website."

Make your site easier to navigate by using page rank

A working page that's been indexed already that begins returning a 404 code as opposed to say a 200 success code will eventually be removed from search results so make sure the 404 code is only returned for broken URLs. A corporation's brand image reflects the feelings consumers and businesses have about the overall organization as well as its individual products or product lines. By continuing to add content and informative writing to your website, you'll be able to tell search engines that your website is still being maintained and hasn't just been left to itself. An advertising analysis states the primary advertising strategy and budget to be used to achieve advertising objectives.