Link profile analysis is also a good time to check your anchor text diversity. While building a better search engine optimization strategy, having a description tag that is efficient is a good way to bring searchers to your website. The content in this area shouldn't exceed 30 words. Never exceed 100 kilobytes on this sort of page. To become an expert, you need to know how to apply what you have learned in the course in practice and optimize a website for search engines. That's why it's on you to regularly audit your link building strategy, and figure out if you're really getting the best backlinks for your brand.