When it comes to long-term advertising through social media, you need to ensure that you set goals, work on your analytics, and always understand your strengths and weaknesses. As you create content for your website, link to other pages on your site within your content. Use anchor text that uses the page’s target keywords or phrases that explain what the page is about. See what keywords are most popular in each country you’re targeting, and optimise the pages on that country’s section of your website accordingly. Also, remember that even a correct and accurate translation of a keyword or term may not be what people actually use to search for a product or service locally. Search engine optimisation (seo) when applied correctly and to it's ultimate, makes each web page highly significant to each search engine via algorithms (the mathematical means by which the search engines look for key words and phrases on web pages that have been previously cached).

Let's talk about white hat SEO

A successful search acquisition strategy begins with understanding the searcher. Searchers themselves provide very little that indicates their intent. While an exact-match domain can still rank as well as a traditional domain, they are at a higher risk for being marked as spam and are viewed as being less trustworthy. Website with streamlined URL structures often tends to rank higher than those with a messy structure and confusing organization of content. Optimizing your website will invariably lead to more organic traffic later on in the life of that website, so there’s no reason you shouldn’t do it.

Improve engagement by utilising walled garden sites

Links on your page maybe internal—pointing to other pages on your site—or external—leading to content on other sites. In either of these cases, the better your anchor text is, the easier it is for users to navigate and for Google to understand what the page you're linking to is about. Remember: quality is always more important than quantity when it comes to links, content, and SEO in general. Plenty of spammy links can only harm your rankings, not make them higher. Fast forward a few years and Mobilegeddon hit the internet. Long-format articles in excess of 1000 words are the prescription for getting the search engines to see your content as something trustworthy.

Understand about keyword stuffing

To speed up the process, they browse common areas, such as page headlines and image tags, for keywords that fit the context of a search query. While the worldwide average is two words per search phrase, the USA, Canada, the United Kingdom and Australia all show that searchers prefer the use of three- or four-word terms. With all the signals in the Google algorithm – and there are hundreds of them – why would links still be so valuable as a signal? According to Gaz Hall, a UK SEO Consultant : "Paid links are like paying someone to be your wingman to impress a girl rather than having a genuine friend by your side who can vouch for how great you really are!"

Measure and Improve by paying attention to site submissions

Customers will be able to find you and your business easily when looking up relevant information that pertains to your business. If users consistently ditch your site, it’s a sign the content doesn’t match up to their expectations. While there are other factors, having too much thin, outdated and low quality content, pages can build a negative perception of quality about your site. Google Webmaster Tools will inform you when there are technical problems with your website, if Google is having issues crawling your website, which keywords are bringing people to your website, page load times, and other highly important information.