Google needs to generate, maintain and increase its revenue. It can only be done when the searchers uses Google as a Search Engine. The searchers will use Google till the time the Search Engine is providing accurate results to the query entered by the searcher. For example, Google rolls out a new ranking algorithm, and you need to add it to the list. You can create a list of the best tools for increasing productivity, or a list of the best books covering productivity topics. However, it takes many years of industry experience to notice trends and developments to help you find the right keywords and keyphrases.

Make a good use of backlinks

For smaller organizations, organic search can provide a low-cost way to build a highly targeted audience. As I mentioned, SEO is a long-term strategy. You won’t see results in the first week, and probably not even in the first month. With that in mind, it is always best to create posts and articles which target different behaviours. Google is famously secretive about how it ranks local businesses.

Adjust your appearance in search by utilising webmaster tools

It’s not enough to just know your keywords. You must use them in the right way to fully develop long-term SEO value. The best tactics include assigning one keyword to each page on your website and optimizing that page using on-site SEO best practices. That way you always publish SEO friendly posts and page content. Not only will it give you a good example of how effective search engine optimisation actually is, it can make it much quicker to start earning real, long-term results with a professional SEO campaign. This requires sound SEO expertise. Give your customers points toward free products. Be generous with the points, so it is easy for them to visualize cashing them in after a few orders. The points could be toward products or information, available only to those redeeming points, so customers feel special because they have access to those products. Another option is to throw in a freebie of some sort, with every order.

Design + bounce rates = Greatness

Sometimes we just get into the loop and don’t really realize what and why we are doing what we’re doing. Technical SEO is the basic foundation of any site. While it might not have a direct relation to page/site ranking, it supports all the other components and must be done with a lot of care. . If your site is using the same tags for all the pages, you are not helping search engines figure out the subject or relevance of your individual pages. Gaz Hall, from SEO Hull, had the following to say: "SEO tools are a necessity to any SEO campaign. They can save you time and provide you with valuable insights into your own and your competitor’s websites. Needless to say, learning how to use these tools is extremely important."

Meaty meta descriptions may affect your long tail search tactics

The personal reputation has become a crucial aspect. In the current fast paced world, more and more people depend upon the internet and mobile applications for getting their day to day chores done efficiently. Each year more than 2.8 trillion search queries are made on Google alone. This means that Google answers more than 88,700 searches worldwide per second.i In other words: Every second that your website is not indexed on Google, you miss out on hundreds, if not thousands, of opportunities in which someone might have accessed your website, viewed your content, and bought your product or services. SEO even matters once you get someone to your site.