Google needs to generate, maintain and increase its revenue. It can only be done when the searchers uses Google as a Search Engine. The searchers will use Google till the time the Search Engine is providing accurate results to the query entered by the searcher. For example, Google rolls out a new ranking algorithm, and you need to add it to the list. You can create a list of the best tools for increasing productivity, or a list of the best books covering productivity topics. However, it takes many years of industry experience to notice trends and developments to help you find the right keywords and keyphrases.

Make a good use of backlinks

For smaller organizations, organic search can provide a low-cost way to build a highly targeted audience. As I mentioned, SEO is a long-term strategy. You won