If you've ever built links or hired a company to build links for your website that could be considered spammy or questionable, then those links may be holding you back in the rankings. The fastest and most effective way to achieve this goal is by developing quality links to your website. Does the content present information in a way that makes you want to trust it, such as clear sourcing, evidence of the expertise involved, background about the author or the site that publishes it, such as through links to an author page or a site's About page? Structure your content around these keywords so that the search engine spiders crawl your website/content more and more.

Boost site speed and utilise forums

If you can provide your users an ideal experience, and offer them the information they seek, you should have no trouble achieving visibility through search-keep that in mind as you refine your strategies for the coming year and beyond. A long-term SEO strategy relies on search intent and the reasoning behind every search. Every time, the algorithms are changing giving challenges in front of you. Google has added a bit more information on interstitials.

Adopt a monetisation first approach before putting efforts into rankings

The goal of SEO is to get a web page high search engine ranking. Today, Google operates under an entirely different algorithm. Descriptions are a tagged part of your website code which describe the content on the page. Having one at all will help your rankings and having one which contains good keywords will help even more. Remember, there is no such thing as a one-size-fits-all solution when it comes to optimization strategies. For the most part, you'll be relying on trial and error to pinpoint what works and what doesn't for your brand.

Ensure more convenience for users by using long tail search

Create a video title that is both SEO friendly and makes users want to click. There is only one URL for your website, which makes it easy to develop and easier to manage over time, and it's relatively simple to implement. Thus, by adding modifiers to your title, you are ensuring that your site shows up in SERPs for these searches. Gaz Hall, an SEO Expert from the UK, said: "Simple, generic and fairly ambiguous queries, such as those which have dominated the early years of search engine usage, are becoming increasingly competitive and, yet, increasingly useless for both a customer and the business."

Mobile-First Indexing: Fix issues around engagement

Good SEOs want to create a real company that will serve them, their colleagues and their customers for a very long time to come. Google explicitly states they don't have a duplicate content penalty - but they do have a 'thin content' manual action... that looks and feels a lot like a penalty. Many of the SEO ranking factors we'll look at in this article will help you lay the foundation for a good search engine ranking, but you also have to look after user experience when people land on your site. The more tightly linked your site is, the happier Google will be.