Not using descriptions for your images and videos is a very common error made by many. But to make Google comprehend the image or video added to your webpage you need to use Alt tags that will help describe them and will help you get a better ranking. Some users might link to your page using the URL of that page as the anchor text. If your URL contains relevant words, this provides users and search engines with more information about the page than an ID or oddly named parameter would. reate Unique, Relevant And Valuable Content For Your Website! Search drives the web -- roughly two-thirds of website visitors originate from organic search.

Here's what industry insiders think about splogs

You never know, you might discover something that you can use in your future digital marketing and social media efforts. Research other business websites and encourage them to link to your site. Joint ventures are a good way to exchange links and benefit each other’s business as well. Google will follow your links, the post and pages that have the most internal links will be most likely to rank high in the search engines. When using a Publishing Platform, such as WordPress for a web log (blog) or company website- Meta tags and their relevancy to the content on each page can vary and in turn; cause a few issues.

Facts about URLs that will make you think twice

An SEO factor is something that influences where a website or piece of content will rank in search engines. No single SEO factor will produce top search engine rankings. It is the combination of research, planning, and optimization within the website and outside of the website that produces results A great way to incorporate all those valuable local keywords into your website is to create valuable content. Fresh, unique content has great SEO benefits, but it will also help to establish you as a reputable, reliable and knowledgeable business. Plus, you can use it for link-building efforts and share it on social media to widen your reach there, too. Efficient content organization enhances the message without interfering with the content’s purpose. It’s not easy to explain this in simple, concise terms. A good rule of thumb is to ask yourself if you want to change content “for SEO” or “for presentation”. If you are only thinking of the SEO benefit of the proposed change then it’s the wrong change. There is no optimal number of words on a page for placement in Google.

Let's follow web 2.0 best practise

Search engines use links to discover when new webpages have been created and to help determine how well a page should rank in their results. Search engines audiences are “in demand” mode and already tell you what they are looking for. This makes them a fantastic pre-qualified market to tap into. If you wish to drive revenue from new business and but find other lead generation tactics ineffective, this is a key platform to consider. SEO specialists believe strongly in the value of backlinks, hyperlinks on third party sites that point back to your site. There is no doubt that Google values legitimate backlinks highly in calculating a website’s position. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "Within a few years, everything changed."

Myths and misconceptions about gateway sites

Onsite SEO refers to a set of web page optimization best practices that can be applied on your website to improve its ranking in search engine results. Voice search is picking up steam. You can now use your voice to search the web, play music, navigate home, order sushi or get the latest football results. You aren’t just desperately trying to attract any kind of viewer – you want relevant visitors who are likely to connect or engage with your business. What Are The Most Important Factors SEO Marketers Consider?