Not using descriptions for your images and videos is a very common error made by many. But to make Google comprehend the image or video added to your webpage you need to use Alt tags that will help describe them and will help you get a better ranking. Some users might link to your page using the URL of that page as the anchor text. If your URL contains relevant words, this provides users and search engines with more information about the page than an ID or oddly named parameter would. reate Unique, Relevant And Valuable Content For Your Website! Search drives the web -- roughly two-thirds of website visitors originate from organic search.

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You never know, you might discover something that you can use in your future digital marketing and social media efforts. Research other business websites and encourage them to link to your site. Joint ventures are a good way to exchange links and benefit each other