Website owners all want their content to be placed at the top of page one of search results. This is because very few website searches ever go beyond page one of results. That’s OK! The modern SEO seems to be focusing more on user experience. Firstly, it’s worth checking out your website’s current page load time with Google’s handy PageSpeed Insights Tool.

Analyze clicks from Google Search

Don’t overlook websites that don’t have a “write for us” page. Not every website has one of these. Some of the best websites for getting backlinks are ones without these pages. HubSpot also recently unveiled a way to add canonical tags directly in the COS and blog posts, making tag implementation even easier for SEO experts and novices alike. Using flash is considered to be a cheaper option than others; however, Google will not rank your website high if you are a user of flash. According to Google, featured snippets get clicks. When Google introduced featured snippets in 2014, there were some concerns that they might cause publishers to lose traffic. What if someone learns all they need to know from the snippet and doesn’t visit the source site?

Define your goals with regards to LSI

Generally considered to be three or more words, long tail KWs are the primary focus of most online stores seeking visibility in a niche or focused vertical. Search engine optimization (SEO) is often about making small modifications to parts of your website. You can also include “no follow” tags on the internal links to these faceted urls to reduce the chances of getting them crawled. Searchers are typing longer queries that trigger fewer paid search matches, and they are increasingly recognizing the difference between organic and paid results and have growing ad blindness.

Why indexed pages matter

When you create an epic, evergreen piece of content, other bloggers and websites will be more likely to link to it. Reach out to other websites and let them know about your post, and use the post as a resource in your guest posts. One way Google can algorithmically judge the value of a website’s content is using a metric called “time to long click”. A long click is when a user clicks on a search result and stays on the website for a long time before returning to Google’s search page. Content marketing has become a major player concerning SEO in the past few years. Interesting, useful and original content has become an important ranking factor in Google algorithms. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: " Don’t try to improve your website’s reputation by buying links or deliberately sharing links. Google has become very good at detecting these types of manipulative measures. It means that you risk falling heavily down in the rankings and it can destroy much of what you have spent time and money on creating."

Never underestimate the influence of javascript

You will not be able to control when Googlebot and other search engine spiders visit your site. So, if you ask me why SEO is difficult, it’s because over the past 3 to 5 years Google has gotten smarter to the fact that the algorithms could be gamed and now you have to work harder to get the same results you did before.The goal for today, is to get started. – As any SEO services professional will tell you, content is still king. Rather than targeting a broad audience, local SEO is about chiseling down and honing in your reach to target a specific group of people living in a certain area. It’s all about making the most of the existing relationships, communities, and consumer ties.