SEO content should be clear, concise, and should aim to satisfy a user's intent when they search for particular keywords. Don't be tempted by the huge numbers for broad keywords. With enough time and effort you might be able to rank for them, but you'd be battling large, established brands for unfocused visitors that might not even be ready to buy. You may even get some surprises in terms of which pages are getting hits. When diagnosing issues with a website, often times it comes back to issues with crawling and indexing.

Want a thriving business? Focus on SEO campaigns

It's good practice to make sure that your meta tags are complete, accurate, and up-to-date. If possible, secure your site's connections with HTTPS. Encrypting interactions between the user and your website is a good practice for communication on the web. Saying your prayer before going to bed, in the hopes that Forbes or the Washington Post will link to you, won't get you anywhere. Robots tags are directives that allow you to control how search engines crawl and index the content of your website.

Repurpose old mobile search

While this is an excellent question, really, you should be asking yourself what to do to help your site get more qualified traffic. It's because that search bar is powered by Bing. As search engines improve, queries with detailed queries increasingly provide surprisingly helpful results. If that fails make your terms increasingly general till you get a good result. Over time, you'll develop an optimized, online marketing program that you can monitor and tweak as needed.

Is organic links an essential ingredient for any web site?

Offering you the chance to vary your content by talking about, well anything, that may relate to your products/services, will give you the opportunity to slip in more varied keywords that you may not necessarily be otherwise able to do. Channel integration is essential when the business sells through additional channels beyond the web. Emotions and other feelings can lead to poor choices. Gaz Hall, an SEO Expert from the UK, said: "Use high-contrast color schemes for clarity and ease of reading."

Nuts and bolts SEO tactics

SEO often succeeds more than any other form of digital marketing as they reduce acquisition costs for new customers. Opportunities are (in my experience) reserved for local and long tail SERPs where the top ten results page is already crammed full of low-quality results, and the SERPs are shabby - certainly not a strategy for competitive terms. Keyword research can prove to be one of the most high return activities, not only in SEO, but in search marketing as a whole. Selecting the right keywords and strategically placing them in key areas of your pages isn't rocket science, but it does take a little time and dedication. Google is making a real push to get to grips with any tactic they see as manipulating the rankings in a way that's against their guidelines - from keyword cramming to paying for sponsored posts.