There are some techniques that you can employ, right now, to really start your SEO campaign off on the right foot. Anchor text can affect how Google weighs up links to your site. If linking to your homepage and referring to your brand, anchor text should just say your website or brand name. Links to your homepage that are more descriptive “leading experts in local SEO” can be seen as manipulative, so you want to avoid this. Search engines want publishers to show the same content to the search engine as is shown to users From a quality page point of view, duplicate content is a low-quality indicator. Boilerplate text is another low-quality indicator.

Boost site speed and utilise long tail search

That’s compared to only 34% of consumers who make the transition from interested search to actual footfall. Always do your research and conduct your own experiments With very little money, you can create a website to test all types of backlinks and have your own case studies. Get into the habit of providing at least two internal links in every piece of content you produce. As long as it’s offering the user value, Google is going to reward you. Before you start with mobile optimization, you can use Google’s free test for mobile friendliness to check the mobile performance of your website.

Types of site changes brought on by RSS feeds

Every search engine gives different weights to these ranking factors which is why when you enter the same search term in different search engines you will generally get different results. Although SEO is just part of the online marketing mix, it’s instrumental in boosting traffic to your online business. After all, most online shoppers start the buying process by using a search engine. Being listed at the top of the results not only provides the greatest amount of traffic, but also instills trust in consumers as to the worthiness and relative importance of the company or website. Don't go overboard with your internal linking or you risk overwhelming the reader. One or two relevant links per post is usually a good maximum, with more in longer posts.

The mysterious world of indexed pages

When a user clicks on a result in Google, how do they behave? You’re ultimately looking to rank for keywords that will bring value to your business (i.e., those bringing traffic that will convert into leads and customers). You, therefore, have to target keywords with relevant intent. Providing tips for achieving something is also a recipe for evergreen content. According to Gaz Hall, a UK SEO Consultant : "Internal backlinks are created on your site or blog and there’s no external element in their creation. The reason behind the creation of internal links it to make navigation around the site easier."

One element of your strategy should look at Google algorithms

90% of users only look at the first page of Google results, so if your site doesn’t come up on the first page, you aren’t reaching your full potential. Your global navigation also distributes your SEO “link juice,” the power that the search engine’s assign your website, across the various pages of your website. Search and email have been deemed the as the top internet activities. You shouldn’t wait passively for people to finally decide to link to you.