The majority of articles found on the internet are made for the search bots. As a company, you need to take care, as Bing and Google are coming down hard on firms when writing only for the search engine. The idea behind PR is that a website with more links pointing to it must be of high quality and something that people want to read. Google Search Console Help Center has a set of instructions that you can follow on how to build and submit a sitemap. If you have a WordPress site, though, you can sit back and relax as a sitemap is already automatically generated and submitted to search engines for you. Website performance metrics also play a large role in SERP positions, because these performance metrics indicate how well visitors can engage and consume your content.