CPA can vary greatly depending on your investment in local SEO, but is relatively low considering the low cost of local SEO. ROI can also be very high, since local SEO targets only consumers who need your services, which means you won’t waste money exposing your business to disinterested consumers. You can also check Google Webmaster Tool to see if there are any reported duplicate title tags issues. Look for pages that have excessive links. Google advises 100 per page as a maximum, although it is OK to increase that on more important and heavily linked-to pages. Putting up numerous links can be confusing for the readers and it doesn’t even look clean either. Try to use them sparingly and not make it difficult for your readers to choose which link would be helpful for them.

You’ll be able to beat your competitors by considering carefully the use of canonical URLs

A major consideration when creating internal backlinks is how you link different assets together. By spring 2013, Facebook and Google+ added hashtags. How important is it to take advantage of enhancing your results with descriptive titles, rich snippets, breadcrumbs, and other details? Determining the unique content on a page is an important part of what the search engine does. It is this understanding of the unique content on a page that the search engine uses to determine the types of search queries for which the web page might be relevant.

Headings and onsite SEO

cause a few issues. Are your customers business-to-business (B2B), business-toconsumer (B2C), or both? Do you need very different treatments for each segment? (The answer is probably yes.) How do your competitors drive traffic to their website? What are they doing on social media? Do their posts actually get engagement or not? Understanding the current health of your website from an SEO perspective is crucial to the beginning of every SEO campaign.

The back story of duplication

Variables make it possible to automate certain processes on your site. They also make it easy to change large batches of meta descriptions for instance, since you only have to change the structure of the variable – the site fills in the data automatically. You need to take full advantage of the opportunity and capture those leads. Just like Times Square, you still have to make your best effort to sell to your customers once they are on your website, but it’s better to do business on a crowded street corner than it is to set up shop on a deserted island. Gaz Hall, a Freelance SEO Consultant, commented: "An HTML sitemap (as opposed to an XML sitemap) is often mentioned as being useful for SEO. They certainly are if you use them wisely (and especially Bing seems to like them at times), but I like them even more for the fact that users like them a lot."

Online marketing changes quickly when it comes to URLs

Using SEO best practices should be a part of your foundation when it comes to creating content, not only on your website, but with your social media posts as well. A site that hasn’t done its keyword research is like a car driving in the dark down between two points. Keyword research is a constant and has been and still is a cornerstone of SEO. Do it before you do anything else! Your first question should be 'what are my keywords?' Excercise - take a sheet of paper and write down the words that you think are important and relevant to your site. You can think of importance as a way to determine which page, from a group of equally relevant pages, shows up first in the search results, which is second, and so forth. The relative authority of the site, and the trust the search engine has in it, are significant parts of this determination.