Over the past few years, one of the most common phrases in SEO has been content is king. Quality content that is original, well written and relevant is integral for any website and business or company. HTTPS secures the connection to the website you are visiting. I’m sure you have seen this in action; look at the address bar in the browser and find the lock icon on the left-hand side. Is the lock closed? Then the connection is secure. Search engine optimization (SEO) is a term that gets thrown around a lot. It is no longer a hip, mysterious thing. Many people know what it is and numerous large companies already have a well-developed SEO strategy in place. With content being king, SEO may as well be queen. They both play an integral role in getting your message out and building your following.

Let's talk about quality

Websites that have hundreds of pages indexed by Google will always have good authority on a search – and this is achieved by constantly producing new content. More and more, the use of SEO is becoming important for the overall success of digital marketing. A simple seo rule – use keywords in the text of page links that refer to other pages on your site and to any external Internet resources. Keywords in such links can slightly enhance page rank. If your website is low in quality and as such suffers in search engine results pages, you might be tempted to utilise black hat SEO techniques, however these techniques are very dangerous and potentially harm your business.

Stop changing your domain name

Keywords are mainly the products and services that you provide. For any business, advertising is of utmost need. Most content creators go for the big, obvious one and two keyword phrases and ignore longer search phrases. Thankfully, less competition means fewer pages in the results, making it easier for you to rank highly. Blogging is a leading source of leads and traffic for businesses when they are properly optimized for search.

When someone mentions non reciprocal links do you think about search engine optimisation?

Google and the other search engines use image-recognition software as part of their search algorithm, so they know if those pictures have been used elsewhere before. Paid link-building is considered black hat SEO and is likely to incur a penalty. Browse through your website and remember to note web pages that have restricted access. Gaz Hall, a Freelance SEO Consultant, commented: "The number one rule is to focus on your website visitors first. Give them remarkable content that invites them to stay on your site and visit several other pages. Content is more than an article, it can be anything from an infographic, stellar image, video, street views of projects, or a power point presentation – be creative. Search engines “see” this behavior (user engagement, lower bounce rates, higher time-on site etc), and they reward your site for it with better quality metrics and higher rankings."

Online marketing changes quickly when it comes to anchor text

Backlinks are commonly referred to as one of the top factors Google uses in deciding what sites to show in a search result. User-generated content can increase the relevance and freshness of a website. Users can interact with your website in many different forms. The most common ways include blog comments, question and answer boxes on products, and reviews! There are many theories, some backed by data, that show Google uses user metrics such as bounce rate, click through rate, time on site, etc. when determining the relevancy of a piece of content to the searcher’s query. Search engine optimization is often about making small modifications to parts of your website. When viewed individually, these changes might seem like incremental improvements, but when combined with other optimizations, they could have a noticeable impact on your site's user experience and performance in organic search results.