You can’t buy success. Today, in order to create an attractive and appealing landing page, you must invest in the page’s design. If you sign up to become a member for a site, you'll get a link in your profile. Well, not every site. Some sites will allow quality links in your profile, while others won't. Some are in the middle, such as Twitter, which gives nofollow links (links that don't pass link juice). Obviously every one wants the number one position, but someone has to come second. Now this isn't so bad as, while your website may only rank perhaps 4th or 6th on engines such as Google, there will be others which will rank you number one!

Optimise your site, paying special attention to trust rank

If you can do this, people will discover your site and assuming you have quality content, they will begin to talk about you organicall While every website needs its own strategy for optimization, we follow the same templated process regardless of industry. If you maintain a blog, of course you want the traffic to your blog to grow. But what if it doesn’t? What if the traffic to your blog is (slightly) decreasing? What do you do? Whether by creating high-quality content, obtaining inbound links from other websites, or by doing off-page optimization, there are a number of methods to improve a certain web page in the eyes of search engines.ne of the biggest aspects of SEO is the production of content. External, or outbound, links indicate that you are well aware of the topics you’re writing about, to the extent that you’re ready to use further sources to support your content. It’s more useful to link to reputable sources, as these links have bigger credibility.

It’s a win-win strategy with an emphasis on text links

If you think about it, having a Google Search Console, a Google My Business panel and a G+ account gives your site good representation across a variety of Google’s products, which can’t hurt your discoverability. Scan through your website and make a list of all the relatable keywords.Then, make a list of all the potential keywords keeping your niche in mind. If you are already clear with your business/product/service offerings, then keyword selection is all the more easy. A very common approach for cross linking is by doing footer/sidebar links and content deep linking. For search engines, it gets really easy to rank, when you have links to your webpage containing relevant keywords from other domain names. When Google demotes your page for duplicate content practices, and there’s nothing left in the way of unique content to continue ranking you for – your web pages will mostly be ignored by Google.

When your use of backlinks becomes obsessive

Google insists that you must also work on the website’s authority to drive higher levels of trust. Search engines crawl each website to make sure the content in your descriptions matches the content on the page. Create original content. You also create quality content by making sure that your content is original. This means that not only should each page of your site have different content than every other page of your site, but it also means that you'll be docked for stealing the content of others. Make your text original! Gaz Hall, an SEO Expert from the UK, said: "Google AdWords have a brilliant – and completely free – keyword planner which allows you to search for new keyword ideas while checking out real search volumes. If you’ve got a specific idea for a blog post in mind, use the tool well before you start writing to find a few popular and relevant keywords to include."

Pay particular attention to SEO campaigns when performing an audit

Every site, for the purposes of being optimized for Search Engines needs to go through a very timely process to complete the desired outcome. Backlinks from older websites may be worth more than links from newer sites. Linking to highly popular or trusted websites, news pages, blogs and message boards is an excellent way to add credibility to your own website. If you’re pulling proof for the claims you make from sources which a majority of other people already trust, it can only help you to make more conversions from your website visitors and ultimately lead to an increase in sales. Google normally takes into account bounce rate and the time spent on a site as ranking factors. If visitors are bouncing away due to navigation confusion and poor content structure, you can be sure that the search bots are too.