Search engines are not jumping at the chance to inform everyone exactly how their algorithm works, but here are some starting points:Having a secure certificate on your website is now a documented ranking factor. Create social media accounts with the major sites and update them regularly. Avoid being spammy by not just posting ads: post pictures of customers, events that you attend relating to your business, and other content that your fans might enjoy. Users stay on your site longer when you include internal links guiding them to more info suited to their interests. Google learned that when people search for the term “SEO,” they were more likely to click on information over a list of services. So, eventually, the algorithm changed to incorporate this behavior, and now it delivers the types of results it believes the keyword is really asking for.

How do you feel about reporting now?

Broken links affect site experience, and, say it out loud, Google penalizes bad experience. Get a site report from a provider of your choice. The title tag gives information about the page and while it allows only 55-60 characters, the title tag must be descriptive and compelling enough not just to make search engines rank you well but also to make searchers click to read more. The targeted keyword must preferably be in the beginning itself. Search engines drive focused traffic, and searchers are seeing specific sites on the results page because they are all relevant to their search, so you want to ensure that you stand out amongst the competition. Organic results can be lifted up with the combination of conversion and SEO plans.

Consider widgets at the inception

There is no universal page 1. Google is customizing search results using RankBrain, artificial intelligence that analyzes search queries to provide better answers -- making results less predictable and giving websites less control over when and where they appear. Search engine optimization (SEO) is the process of structuring your site to rank high in on-target search results and boost visits. Although it may feel like Google is trying to make our jobs as inbound marketers more difficult, they ultimately want to provide the best user experience, which should be the goal of your website as well. 70% of the links clicked on by web users are organic results.

High advertisement ratio can be mitigated by using link bait

You want to be attracting users who are going to convert and remain loyal to your site and this can be done by delivering on your promise of quality content. To facilitate this, you need to offer clarity in your website headlines so as not to confuse or mislead anyone. Make sure you have content matching what your audience is searching for. Changing the landing page URL is another method that can be used to better explain the main topic of the landing page to Google. According to Gaz Hall, a UK SEO Consultant : "It’s easy to assume that Google already understands the content and relevance of each and every page on your website, but the fact is that it needs a fair amount of hand-holding. Fortunately, helping Google along really isn’t very difficult at all."

Pay particular attention to citations when performing an audit

No matter the angle you are looking at, Google wants to endear itself more to visitors in order to maintain relevance. A URL is one of the first things a search engine uses to determine page rank, which is why it is really important to make your URLs easy to crawl. Content is important for every aspect of your marketing strategy. Increase visibility to new content you create by sharing it on social networks and building links to your content (both internally and from external sites).