But this is a challenge because social sites can pop up and grow to tens of millions within months. The trick here is simple because you get satisfied users to your funnel when the right content strategy meets the best user’s experience. Google, now more than ever, don't just want more content, they want content that they feel is quality. Search engine optimization (SEO) is the work involved to improve a website and promote it to increase visibility on search engines, which usually translates into an increase in organic visitor traffic relevant to your website. Additionally, it’s the application of using each search engine’s best practices to optimize a site and in doing so, keeping user experience first.

Take a customer focused approach to page rank

If you have the exact match domain name, search engines will give your domain priority. Away from on-page SEO, link-building is a huge factor in how search engines rank your web pages. Tutorials and top-ten list articles are a couple of good examples of the types of posts that have great potential for getting backlinks from other websites as references. You should definitely be using canonical URLs with keywords and a relevant directory structure that also includes keywords. You should also avoid using too many page variables after the URL.

Don't miss out bounce rates from your detailed marketing checklist

If you have a simple HTML-based site, moving hosting providers is not a particularly difficult process, whether you are doing it yourself or asking your web-design firm to do it for you. Companies that repeatedly add links to directories are also more likely to be seen as spamming, which raises automatic red flags with the search engines. Do you know if it is working for you and bringing you more clients? Don ’t keyword stuff – write naturally using synonyms, relevant terms and lots of nouns Build a brand and focus on consistent quality.

Links are glue for your web prescence

Links at the top of a page carry more weight than those further down. Take a moment to consider some of the most popular websites you already have links going to on your own website. Is it possible for you to post content on any of these? You could be building Back Links leading from those popular websites that hundreds of thousands or even millions of other people regularly use. There’s no getting around it. Keyword research is a vitally important aspect of your search engine optimization campaign. Gaz Hall, a Freelance SEO Consultant, commented: "Having a different description meta tag for each page helps both users and Google, especially in searches where users may bring up multiple pages on your domain (e.g. searches using the site: operator). "

People still ask me about long tail search and its importance today

Although they are said to have less of an impact than ever before, you still need to ensure that you include keywords and key phrases within your content. With the constant updates to Google’s algorithm and best practices, the very same tactics that once landed you on the first page for your target keyword can now result in massive search engine penalties. Understanding the differences between paid and organic search and implementing each correctly is critical to the success of an early stage company. SEO or search engine optimisation is a digital marketing method that works to optimise a website to perform well in search engine results.