Once the Search Engines crawls the web and comes across the new pages, it then indexes or stores the information in its giant database categorically, to be retrieved later when any search query related to it comes up. These giant database storage facilities is capable of processing large amount of information really quickly. For instance, unless you write something in an image's "alt" attribute in the HTML of your site describing what is in the image, a web crawler will simply ignore it. If your business has a physical location (address), open the Google My Business page. You