Once the Search Engines crawls the web and comes across the new pages, it then indexes or stores the information in its giant database categorically, to be retrieved later when any search query related to it comes up. These giant database storage facilities is capable of processing large amount of information really quickly. For instance, unless you write something in an image's "alt" attribute in the HTML of your site describing what is in the image, a web crawler will simply ignore it. If your business has a physical location (address), open the Google My Business page. You’ll even be able to see some simple metrics to understand the competition around each keyword and how many searches it gets at both a global and local level.

Personalization counts: how does web 2.0 fit into this?

The “About Us” section is often the most overlooked aspect of a company’s website. Often all the focus is put on your services or products, as these are the pages which most often affect your search engine results. However, sometimes in the pursuit of SEO, we overlook the user’s experience. This commonly occurs on the “About Us” page because it is a more content heavy page of a website. Keyword relevancy and placement is far more important than frequency. Your keyword or key phrase should appear in the first 100 words of your page, if not the first sentence. Does your business have an SEO strategy? The only way to reliably build links is to create amazing content, but the standard for 'amazing content' gets higher and higher every year.

More importance is given to web 2.0

The aim of SEO is to rank highly in a search engine; Coming up with great content is important to the longevity of any website, but finding the right “hot” keywords to use and implementing them in ways which look natural and read in a fluid fashion is just as important as coming up with a good article, blog post, recipe or other bit of information. Long- tail keywords are very useful because they can have very low competition and as such can provide you with very good results. An example of long tail keywords could be “luxury oak dining room chairs”.Relevant content is very important for SEO purposes. Link farming, buying links, getting links from any site (not just your niche), aggressive link building with low quality spun content, link exchanging, etc. are all considered bad and unethical ways of creating backlinks to your site – not recommended and are punishable by the search engines’ rules.

The truth about Google algorithms

Keyword page density is a measure of the relative frequency of the word in the text expressed as a percentage. For example, if a specific word is used 5 times on a page containing 100 words, the keyword density is 5%. If the density of a keyword is too low, the search engine will not pay much attention to it. Targeting a hungry crowd can offer lots of benefits to your online business. This is because they are searching for immediate solutions to their questions or problems. For humans this will not be possible, but for search engine, this is every day’s work. Gaz Hall, an SEO Expert from the UK, said: "If you know how, at least."

Personalization counts: how do text links fit into this?

Google and Bing have moved far beyond algorithms that positively reward a keyword appearing multiple times in the URL string. Don’t hurt your chances of earning a click (which CAN impact your rankings) by overdoing keyword matching/repetition in your URLs. Google has reduced the importance of keyword phrases and now places more importance on a variety of elements, appropriately called “on-page factors.” Your Title Tags are far-and-away the most important places to put your keywords. The focus of many website owners has definitely gone social. I focus a lot on Social Media myself, but the reality is the social media craze has also left the SEO window wide open.