Approximately 60 percent of the U.S. In those cases, you can use HTML anchors for faster scrolling. Adding pages to your navigation for the sole purpose of increasing rank is also a bad idea. Google's Panda update was aimed at improving the quality of search results for their users.

Think like a human not a robot when it comes to walled garden sites

If you use the same anchor text over and over again, Google's algorithm is going to catch it-and you could end up with a penalty as a result. If you're struggling to rank #1 for your brand name among other websites with a similar or the same name, a rebrand to a more unique name or URL might give you a better chance of getting to the top. When it comes to Search Engine Optimization, the content will play a huge role in your rankings. As they say, "Content is King, Link Building is Queen". Remember, all the hard work you do in building up your links will be for naught if your content is garbage. Not only that, but as your authority increases, you can start competing for more competitive keywords more easily.

Actionable tips on URLs and Twitter

Write an article that is relevant to the content you have, and include a link to the article you want to promote. The reach of your brand will depend upon the extent of your customer base, the basic demographics, and a few other factors. It will be interesting to watch how this situation develops in the coming months and years, as currently Baidu is eating away at Google's market share. Title tags are the document definitions, that you can see in various places around the web, including the tab in your web browser.

Every web page is an opportunity to capture a customer.

Google decides the order of all search results through a series of algorithms. This isn't a huge ranking factor, but it's something Google takes into consideration-plus, it's a general best practice for optimizing a user experience. Google is far more capable of deciphering user intent and generating results that meet a user's needs, rather than relying on one-to-one keyword matching. Gaz Hall, from SEO Hull, had the following to say: "Improve your content's readability; make it easy to read and scannable."

Questions to ask about ROI

The tweaks will come so slowly and imperceptibly that your bottom line will be barely affected. The Internet is made up of trillions of pages that are all connected to one another with links. These links are how search engines "crawl" the web, using virtual spiders (or bots). As these spiders follow the links on pages to other pages, they store information as they go. And they don't miss a beat! From search terms to images and videos, these bots survey, collect and take note of any information they can get their spindly little hands on. Will you be developing custom software? As we embrace new technologies, we must also learn how to optimize for them.