This phase focuses on using SEO data to make decisions about which pages hold the most value. Create original content. You also create quality content by making sure that your content is original. This means that not only should each page of your site have different content than every other page of your site, but it also means that you'll be docked for stealing the content of others. Make your text original! it would make your website rank primarily in the initial pages of SERP, and provide reasonably good ROI. SEO helps businesses by allowing them to attract more customers to their website and if it's done right