The easier you make it for people to read your content, the more of it they absorb. Understanding their methods will give you an idea of how they appeal to their customers - and how your own philosophy must stand out from the competition. If your site structure is something you're not really able to change (easily) then you need to look at the number of pages. To learn more about 10x content, check out our post on Pubcon Las Vegas 2015 where the Geek Powered team was truly introduced to the concept.

Who else wants to know the mystery behind canonical URLs ?

You may not be familiar with Schema mark-up, however it's increasingly important and can do wonders for certain site's visibility. Not only do searchers click on organic results the majority of the time, an organic listing is between two and six times more visible than a paid one. Right now, social media share and likes are the activity which is most rewarded by Google and other search engines. especially for subjects that are currently relevant. The age of backlinks matter. Links that have existed for a long time weigh more heavily in your website's link graph.

Follow a consistent cadence towards web 2.0

Avoid making your visitors have to scroll from side to side to view your content. It could either be the meta description you have created, or it could be something completely different. Google controls this. Advertisers employ fear appeals because they work. This means if your website ranks high enough to appear on the first page of the search results you will likely enjoy increased website traffic.

Make Your Website More Friendly to Search Engines by considering ROI

Once you have created onsite engagement, it is time you begin your new online marketing and SEO optimization campaign. If an individual has used a search engine to locate articles and information about new cars, she then may see an advertisement for Toyota or another car brand. Pay attention to how and where you're linking in your content. There's a balance here that might take some practice to nail down. Gaz Hall, an SEO Expert from the UK, said: "The key to boosting visibility and SEO is staying active."

Reasons that marketers love white hat SEO

Outbound, or external, links are links pointing outwards from your site to another website. They pass along some of your own site's ranking power. Keyword research can turn into a useful ally, especially if you bear in mind that you don't always need to target the most obvious keywords. Your competitors will want to take your top spot away from you. Google is pretty good at understanding the general context of a site's content.