Understanding both the capabilities and boundaries of search engines allows you to properly build, format and explain your web content in a way that search spiders can understand. Engagement with a website began to emerge as a ranking factor with the release of the Panda update by Google on February 23, 2011 Content is one of, if not, the single most important asset in the world of SEO. In many cases, the higher you are on page one the more traffic you will receive. The farther down your content is positioned on the page of results, the fewer people will click on your content listing and visit your website.

Fun with sitemaps for now

Google wants to retain its reputation as a quality search engine, so it