With Google's mobile-first index, mobile web pages are more important than ever. People view web pages on smartphones and it is important that your link can be seen on these devices. Meta descriptions are technically HTML attributes that offer concise explanations of what a webpage is about. They can be used on search engine result pages to show a preview for a webpage. They are far less of a direct ranking signal as they once were (almost not at all these days) BUT they remain important because – when Google chose to use the suggested meta description – they are the effective ‘sales pitch’ to users to click on your webpage. If it finds some dishonest means are taken to rank in the search results, it will surely spam it, and in dire cases, the search engines will totally ban your website. To mark a link as a nofollow link, it gets rel="nofollow" as an attribute in the HTML code. Links with that attribute will be ignored by ranking algorithms that use links to determine the position of a web page.
Increase Organic Traffic by the manipulation of web 2.0
Yes, you should have a strategy for content that you publish on your website. Not only should you know exactly what kind of information you would like to provide, but also how often. Ads show up on
top of organic results, but are tagged with “Ad” next to the result. The effect of such practices can benefit your site’s SEO enormously, making it firmly an issue for marketing professionals as well as IT. SEO is important for websites because most of their traffic will be from natural search, or traffic from search engines.
People still ask me about quality and its importance today
Twenty years ago, the World Wide Web as we know it today didn’t exist. Ten years ago, only early technology adopters used search engines, and Google was a struggling young upstart. Now, 92 percent of online Americans use search engines (nearly 60 percent do this every day). Have you ever wondered
why Google.com delivers different results for a user in the US than for a user in Germany? Search Engine Optimization (SEO) is the process of understanding searcher behavior and audiences, and optimizing web content to deliver a relevant experience. There are numerous methods you can use to build links some are better for local SEO while other link building methods are geared towards higher organic rankings.
Maybe rankings will be a thing of the past
Unfortunately, there is no such thing as a general customer journey to buying a product or a service today. Starting with MySpace, Hi5, and followed by Facebook and dozens of other social sites, the web changed. Remember that it ’s also highly important for the topics of sites linking to you to match the topic of your site. And this way, you are not only posting on a site you chose in your niche, but you’re also filling it with a directly relevant post. Gaz Hall, from SEO Hull
, had the following to say: "Long-tail keywords are, simply, extended topics and phrases that people are searching for."
Reasons why you cannot fully understand indexed pages
You don’t merely want people to see your website. You want them to visit it, spend time on it and take the desired actions on it. Through keyword stuffing, brands
fill or “stuff” a webpage with the same word or phrase with the hopes that search engines will rank the page for the target term. It’s an attempt to manipulate search engines into thinking that a specific page is the most relevant page for the search term. If you are getting links from a site that has high PageRank with many other links pointing to it then those links will boost your site's popularity. Ensuring that your piece of content explores the topic fully across many relevant sub-topics, and doesn’t only provide a thin/generic answer, will help with discovery and perceived value.